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Number of items at this level: 144.

Yeoman, I, Boyd, Mary M., McMahon-Beattie, Una and Musarurwa, Nyasha (2015) Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe. In: The Future of Events and Festivals. (Eds: Yeoman, I, Robertson, M, McMahon-Beattie, Una, Backer, E and Smith, K.A.), Routledge, pp. 36-52. ISBN 978-0-415-82462-0 [Book section]

Brown, Stephen and Ponsonby-McCabe, Sharon, eds. (2014) Brand Mascots And Other Marketing Animals. 300 pp. Routledge. ISBN 978-0-415-82676-1 [Book (edited)]

Carruthers, Clare, Farley, Heather, McLean, Chris, McMahon-Beattie, U, McPeake, Steve, Scott-McAteer, Claire, Patton, Ronnie and Wightman, Christine (2014) Developing an Effective Community of Practice for the uptake of TFL - An Ulster Business School Project, Final Project Dissemination. [Other]

Carruthers, Clare, Farley, Heather, McLean, Chris, McMahon-Beattie, Una, McPeake, Steve, Scott-McAteer, Claire, Patton, Ronnie and Wightman, Christine (2014) Communities of Practice and Technology Facilitated Learning: An Ulster Business School Project. In: Association of Business Schools (ABS) Annual Learning & Teaching Conference, University of Aston, Birmingham. University of Aston. [Conference contribution]

Carruthers, Clare, Farley, Heather, McLean, Chris, McMahon-Beattie, Una, McPeake, Steve, Scott-McAteer, Claire, Patton, Ronnie and Wightman, Christine (2014) Developing an Effective Community of Practice for the Uptake of Technology Facilitated Learning. In: Staff and Educational Development Association (SEDA) Spring Teaching, Learning and Assessment Conference , Newcastle. Staff and Educational Development association (SEDA). [Conference contribution]

Carruthers, Clare, McMahon-Beattie, Una, Farley, Heather, McPeake, Steve, Wightman, Christine, Scott-McAteer, Claire, McLean, Chris and Patton, Ronnie (2014) Developing an Effective Community of Practice for the Uptake of TFL - An Ulster Business School Project. In: CHERP Annual Conference: shaping and Sharing Learning at Ulster, Jordanstown. University of Ulster. [Conference contribution]

Cleland, Brian, Galbraith, Brendan, Quinn, Barry and Humphreys, Paul (2014) Information Governance Modularity in Open Data. In: 9th European Conference on Innovation and Entrepreneurship, Belfast, Northern Ireland. ACPI. 10 pp. [Conference contribution]

Ponsonby-McCabe, Sharon (2014) The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing. In: Brand Mascots and Other Marketing Animals. (Eds: Brown, Stephen and Ponsonby-McCabe, Sharon), Routledge, pp. 277-287. ISBN 978-0-415-82676-1 [Book section]

Brown, Stephen (2013) Titanic: Consuming the Myths and Meanings of an Ambiguous Brand. Journal of Consumer Research, 40 (4). [Journal article]

Brown, Stephen and Ponsonby-McCabe, Sharon (2013) They're Gr-r-reat! Welcome to the Special Issue. Journal of Marketing Management, 29 (1-2). pp. 1-4. [Journal article]

Cleland, Brian, Galbraith, Brendan, Quinn , Barry and Humphreys, Paul (2013) Platform Strategies for Open Government Innovation. In: 8th European Conference on Innovation and Entrepreneurship, Brussels. Academic Conferences and Publishing International Limited. 13 pp. [Conference contribution]

Donnelly, Christina, Simmons, Geoff, Armstrong, Gillian and Fearne, Andrew (2013) Digital loyalty card 'big data' and small business marketing: Formal versus informal or complementary? International Small Business Journal . [Journal article]

Durkin, Mark, filbey, L and McCartan-Quinn, Danielle (2013) Marketing to the mature learner: exploring the role of webcommunications. The Service Industries Journal, 33 . pp. 1-15. [Journal article]

Durkin, Mark, McGowan, Pauric and babb , Carla (2013) Banking support for entrepreneurial new venturers: Toward greater mutual understanding. Journal of Small Business and Enterprise Development, 20 (2). pp. 420-433. [Journal article]

Miller, Kristel, Moffett, Sandra, McAdam, Rodney and Brennan, M (2013) Enhancing Multiple Stakeholder’s Knowledge Transfer to aid University Technology Commercialisation. In: XXIV ISPIM Conference, Helsinki, Finland. Lappeenranta University of Technology Press. 8 pp. [Conference contribution]

Miller, Kristel, Moffett, Sandra, McAdam, Rodney and Brennan, M (2013) Intellectual Capital: A Valuable Resource for University Technology Commercialisation? In: 14th European Conference on Knowledge Management, Kaunas University of Technology, Lithuania. Academic Conferences and Publishing International Limited. 8 pp. [Conference contribution]

Quinn, Barry, McKitterick, Lynsey, Mcadam, Rodney and Brennan, M (2013) Innovation in Small Scale Retailing: A Future Research Agenda. International Journal of Entrepreneurship and Innovation, 14 (2). pp. 103-115. [Journal article]

Brennan, M, Davey, S and Meenan, BJ (2012) Innovation into Success, Healthcare and Medical Technology: Connected Health. UKSPA Journal, UKSPA.org.uk, 44 pp [Internet publication]

Donnelly, Christina, Simmons, Geoff, Armstrong, Gillian and Fearne, Andrew (2012) Marketing planning and digital customer loyalty in small business. Marketing Intelligence and Planning, 30 (5). pp. 515-534. [Journal article]

Durkin, Mark, McKenna, S and Cummins, Darryl (2012) Emotional connections in higher education marketing. International Journal of Educational Management, 26 (2). pp. 153-161. [Journal article]

McGowan, Pauric, Redeker , Caroline Lewis, Cooper, Sarah Y and Greenan, Kate (2012) Female entrepreneuriship and the management of business and domestic roles: motivations, expectations and realities. Enrepreneuship & Regional Development: An International Journal, 24 (1-2). pp. 53-72. [Journal article]

Miller, Kristel, Moffett, Sandra, McAdam, Rodney and Brennan, M (2012) What Effect Does Multi-Stakeholder Roles and Interactions Have on University Technology Commercialisation? In: 13th Conference on Knowledge Managment, Universidad Politécnica de Cartagena, Spain. Academic Conferences. 7 pp. [Conference contribution]

Miller, Kristel, Moffett, Sandra, McAdam, Rodney and Brennan, Michael (2012) An Absorptive Capacity Based View of the Determinants of University Technology Transfer. In: 4th Engage HEI Conference, London. In Proceedings of Engage HEI. 4 pp. [Conference contribution]

Mitchell, Richard, Hutchinson, Karise and Quinn , Barry (2012) Brand management in small and medium-sized (SME) retailers: A future research agenda. Journal of Marketing Management, 29 (11-12). pp. 1367-1393. [Journal article]

Ponsonby-McCabe, Sharon (2012) Pricing Segmentation and Analytics. Journal of Revenue and Pricing Management, 11 (5). pp. 560-561. [Journal article]

Worthington, S and Durkin, Mark (2012) Co-destruction of value in context: Cases from retail banking. the Marketing Review, 12 (3). pp. 291-307. [Journal article]

Davey, S, Brennan, M, Meenan, BJ and McAdam, R (2011) A Framework to Manage the Innovation Strategies of New Technology Based Firms. IEEE International Technology Management, 2011 . pp. 1162-1169. [Journal article]

Davey, S, Brennan, M, Meenan, BJ and McAdam, R (2011) Innovation in the Medical Device Sector: An Open Business Model Approach for High-Tech Small Firms. Technology Analysis and Strategic Management Journal, 23 (8). pp. 807-824. [Journal article]

Davey, S, Brennan, M, Meenan, BJ, McAdam, R, Lilford, R, Girling, A and Chapman, A (2011) A Framework to Manage the Early Value Proposition of Emerging Healthcare Technologies. Irish Journal of Management, 31 (1). pp. 60-75. [Journal article]

Donnelly, Christina, Fearne, Andrew, Simmons, Geoff and Armstrong, Gillian (2011) SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective. In: The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, San Diego, USA.. The European Institute of Retailing and Services Studies (EIRASS). 350 pp. [Conference contribution]

Falls, David, Simmons, Geoff, Dunn, Adele and Palmer, Mark (2011) Brand governance in social networking site communities. In: 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford, UK.. Academy of Marketing. 250 pp. [Conference contribution]

Hampton, Alison, McGowan, Pauric and cooper, Sarah (2011) Developing quality in female high-technology entrepreneurs' networks. International Journal of Entrepreneurial Behaviour & Research, 17 (6). pp. 588-606. [Journal article]

Hutchinson, Karise and Quinn, Barry (2011) Identifying the characteristics of small specialist international retailers. European Business Review, 23 (3). pp. 314-327. [Journal article]

Miller, Kristel, McAdam, Rodney, Moffett, Sandra and Brennan, Michael (2011) An exploratory study of retaining and maintaining knowledge in university technology transfer processes. International Journal of Entrepreneurial Behaviour & Research, 17 (6). pp. 663-684. [Journal article]

Mitchell, R.J., Hutchinson, Karise and Bishop, Susan (2011) Interpretation of the retail brand: an SME perspective. International Journal of Retail & Distribution Management, 40 (2). pp. 157-175. [Journal article]

Moffett, Sandra, McAdam, Rodney and Humphreys, Paul (2011) Knowledge Management Implementation in the UK - DoesSize Matter? In: In Proceedings of 12th European Conference on Knowledge Management, University of Passau, Germany. Academic Conferences Internation. 9 pp. [Conference contribution]

Palmer, Mark and Simmons, Geoff (2011) On becoming a mediatizing don and claiming the new spatial boundaries of academia. Environment and Planning A, 43 (3). pp. 509-514. [Journal article]

Ponsonby-McCabe, Sharon, Armstrong, Gillian, Greenan, Kate and Peel, Deborah (2011) An Evaluation of the Teaching/Research Nexus at Ulster: A Cross-Faculty Study. In: 2nd CHEP Festival of Innovative Practice, Ulster. CHEP. [Conference contribution]

Rusk, Michele, Poncini, Gina and McGowan, Pauric (2011) Using Design, Innovation and Entrepreneurship in Community Building and Regeneration. Design Principles and Practices: An International Journal, 5 (5). pp. 117-128. [Journal article]

Simmons, Geoff, Armstrong, Gillian and Durkin, Mark (2011) An exploration of small business Website optimization: Enablers, influencers and an assessment approach. International Small Business Journal, 29 (5). pp. 534-561. [Journal article]

Thomas, Brychan, Simmons, Geoff, Packham, Gary and Miller, Christopher (2011) Innovation and pet food SMEs in the United Kingdom. Journal of Food Products Marketing, 17 (1). pp. 46-64. [Journal article]

Thomas, Brychan and Simmons, Geoff, eds. (2010) E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization. 343 pp. Business Science Reference: IGI Global. ISBN 978-1-60566-998-4 [Book (edited)]

Brown, Stephen and Patterson, Anthony (2010) Selling Stories: Harry Potter and the Marketing Plot. Psychology & Marketing, 27 (6). pp. 541-556. [Journal article]

Cairns, Patricia, Quinn, Barry, Alexander, Nicholas and Doherty, Anne Marie (2010) The Role of Leadership in International Retail Divestment. European Business Review, 22 (1). pp. 25-42. [Journal article]

Davey, S, Brennan, M, Meenan, BJ and McAdam, R (2010) The Health of Innovation: Why Open Business Models can benefit the Healthcare Sector. Irish Journal of Management, 30 . pp. 21-40. [Journal article]

Davey, S, Brennan, M, Meenan, BJ and McAdam, R (2010) Innovative Business Models as a Tool to Manage the Emergence of Connected Health Technologies. In: Irish Academy of Management Conference, Cork, Ireland. Irish Academy of Management, Blackwell Publishing. 1 pp. [Conference contribution]

Davey, S, Brennan, M, Meenan, BJ, McAdam, R, Girling, A, Chapman, A and Lilford, RL (2010) A Framework to Manage the Early Value Proposition of Emerging Healthcare Technologies. In: Irish Academy of Management, Cork, Ireland . Irish Academy of Management, Blackwell Publishing. 1 pp. [Conference contribution]

Davey, S, Brennan, M, Meenan, BJ and McAdam, Rodney (2010) An Open Business Model approach as a framework to assess the Early Value Proposition of Emerging Healthcare Technologies. In: HTAi Health Technology Assessment International, Dublin, Ireland. Health Information and Quality Authority (HIQA). 1 pp. [Conference contribution]

Donnelly, Christina, Fearne, Andrew, Simmons, Geoff and Armstrong, Gillian (2010) Market orientation of SMEs: Relationship with supermarket loyalty card data. In: 17th International Conference on Recent Advances in Retailing and Consumer Services Science, Istanbul, Turkey. The European Institute Of Retailing And Services Studies (EIRASS). 250 pp. [Conference contribution]

Donnelly, Christina, Simmons, Geoff, Armstrong, Gillian and Fearne, Andrew (2010) SME Market Orientation: The Effect of Supermarket Loyalty Card Data. In: In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London., London. Institute of Small Business and Entrepreneurship. 270 pp. [Conference contribution]

Dunn, Adele and Brennan, Michael (2010) Management Report Digital Content SME – Business Development Programme Pilot. 29 pp. [Confidential report (external)]

Palmer, Mark and Simmons, Geoff (2010) Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence. Journal of Strategic Marketing, 18 (4). pp. 317-336. [Journal article]

Palmer, Mark, Simmons, Geoff and de Kervenoael, Ronan (2010) Brilliant mistake! Essays on incidents of management mistakes and mea culpa. International Journal of Retail & Distribution Management, 38 (4). pp. 234-257. [Journal article]

Ponsonby-McCabe, Sharon and Brown, Stephen (2010) How Value is Culturally Co-Constructed Over Time: An Interpretive Framework for Mythical-Level Analysis. The Marketing Review, 10 (4). pp. 305-318. [Journal article]

Ponsonby-McCabe, Sharon and Brown, Stephen (2010) A Mythical-Level Framework for Interpreting How Value is Culturally Co-Created Over Time. In: Academy of Marketing Conference, Coventry, Coventry. Academy of Marketing. [Conference contribution]

Simmons, Geoff, Thomas, Brychan and Truong, Yann (2010) Managing i-branding to create brand equity. European Journal of Marketing, 44 (9/10). pp. 1260-1285. [Journal article]

Truong, Yann and Simmons, Geoff (2010) Perceived intrusiveness in digital advertising: strategic marketing implications. Journal of Strategic Marketing, 18 (3). pp. 239-256. [Journal article]

Brown, Stephen and Patterson, Anthony (2009) Potter and the Service-Dominant Logic of Marketing: A Cautionary Tale. Journal of Marketing Management, 25 (5/6). pp. 519-533. [Journal article]

Cacciolatti, Luca, Donnelly, Christina, Fearne, Andrew, Ihua, Ugwushi Bellema, Yawson, David, Armstrong, Gillian and Simmons, Geoff (2009) Use of supermarket panel data amongst small and medium sized business in the food industry. In: "Academy of Marketing Conference", hosted in Leeds Metropolitan University, Leeds, England. Academy of Marketing. 330 pp. [Conference contribution]

Davey, S, Brennan, M, Meenan, BJ and McAdam, R (2009) The Health of Innovation: Why Open Business Models Can Benefit the Healthcare Sector. In: Irish Academy of Management, Galway, Ireland. Irish Academy of Management, Blackwell Publishing. 1 pp. [Conference contribution]

Donnelly, Christina, Fearne, Andrew, Armstrong, Gillian and Simmons, Geoff (2009) An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland. In: 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA), Soreze, France. Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA). 150 pp. [Conference contribution]

Hampton, Alison, Cooper, Sarah and McGowan, Pauric (2009) Female Entrepreneurial Networks and Networking Activity in Technology-based Ventures: An Exploratory Study. International Small Business Journal, 27 (2). pp. 193-214. [Journal article]

Hutchinson, Karise, Quinn, Barry, Alexander, Nicholas and Doherty, Anne Marie (2009) Retailer Internationalisation: Overcoming Barriers to Expansion. International Review of Retail, Distribution and Consumer Research, 19 (3). pp. 251-272. [Journal article]

Jones, Paul, Packham, Gary, Benyon-Davies, Paul and Simmons, Geoff (2009) Attitudes to ICT adoption in Micro SMEs: an owner/manager perspective. In: "Institute of Small Business and Entrepreneurship Conference", hosted by University of Liverpool. Institute of Small Business and Entrepreneurship. 270 pp. [Conference contribution]

Moffett, Sandra, Miller, Kristel, McAdam, Rodney and Brennan, Michael (2009) An Exploration of Externally Retaining Knowledge in Networks: A Relative Capacity Perspective. In: Proceedings of ISBE, University of Liverpool Management School (ULMS) Liverpool. UNSPECIFIED. 8 pp. [Conference contribution]

Moffett, Sandra, Miller, Kristel, McAdam, Rodney and Brennan, Michael (2009) Knowledge Management within the University Technology Transfer Process. In: 10th European Conference on Knowledge Management, Vicenza, Italy. UNSPECIFIED. 6 pp. [Conference contribution]

O'Dwyer, Michele, Gilmore, Audrey and Carson, David (2009) Innovative marketing in SMes: a theoretical framework. European Business Review, 21 (6). pp. 504-515. [Journal article]

O'Dwyer, Michele, Gilmore, Audrey and Carson, David (2009) Innovative marketing in SMEs: an empirical study. Journal of Strategic Marketing, 17 (5). pp. 383-386. [Journal article]

Palmer, Mark, Simmons, Geoff and Quinn, Barry (2009) Go On (Tesco PLC) Innovate and dominate global markets: What’s stopping-resisting you? Double movement innovation. In: "British Academy of Management Conference", hosted by University of Brighton, Brighton, England. British Academy of Management. 200 pp. [Conference contribution]

Simmons, Geoff (2009) Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential. In: "European Institute for Advanced Studies in Management Conference", hosted by Bocconi University, Milan, Italy. European Institute for Advanced Studies in Management. 200 pp. [Conference contribution]

Simmons, Geoff, Thomas, Brychan C. and Packham, G. (2009) Opportunity and innovation: Synergy within an entrepreneurial approach to marketing. International Journal of Entrepreneurship and Innovation, 10 (1). pp. 63-72. [Journal article]

Bell, Jim, Gray, Brendan and Ponsonby-McCabe, Sharon (2008) Are you in the mood ...for food? Journal of Food Products Marketing, 9 . pp. 3-13. [Journal article]

Bradshaw, Alan and Brown, Stephen (2008) Scholars Who Stare at Goats: The Collaborative Circle Cycle in Creative Consumer Research. European Journal of Marketing, 42 (11). pp. 1396-1414. [Journal article]

Brown, Stephen (2008) Don’t Try This Offshore. Harvard Business Review, 86 (9). pp. 39-50. [Journal article]

Brown, Stephen (2008) Mesmerizing Marketing: A Compact Cultural History. European Business Review, 20 (4). pp. 350-363. [Journal article]

Cairns, Patricia, Doherty, Anne-Marie, Alexander , Nicholas and Quinn, Barry (2008) Understanding the Retail Divestment Process. Journal of Strategic Marketing, 16 (2). pp. 111-128. [Journal article]

Durkin, Mark, O'Donnell, Aodheen and Crowe, Joe (2008) Relationship disconnect in retail banking. Journal of Financial Services Marketing, 12 (4). pp. 260-261. [Journal article]

Gilmore, Audrey, Carson, David, Ascencao, Mario and Fawcett, Lyn (2008) Managing 'balance' in a tourism context. Irish Journal of Management, 29 (1). pp. 113-136. [Journal article]

Howcroft, B, Durkin, Mark, Armstrong, Gillian and Emerson, E (2008) Small Business–Bank Relationships and the Role of Internet Banking. Service Industries Journal, 27 (7). pp. 947-961. [Journal article]

Miller, Kristel, McAdam, Rodney, Moffett, Sandra and Brennan, Michael (2008) University Science Park Incubators: A Stakeholder Perspective. In: In Proceedings of 31st Institute of Small Business and Entrepreneurship (ISBE) Conference, Belfast, Northern Ireland. Institute of Small Business and Entrepreneurship. 8 pp. [Conference contribution]

Simmons, Geoff (2008) Marketing to postmodern consumers: Introducing the Internet chameleon. European Journal of Marketing, 42 (3/4). pp. 299-310. [Journal article]

Simmons, Geoff, Armstrong, Gillian and Durkin, Mark (2008) A conceptualization of the determinants of small business Website adoption: Setting the research agenda. International Small Business Journal, 26 (3). pp. 351-389. [Journal article]

Simmons, Geoff, Armstrong, Gillian, Fearne, Andrew and Robinson, Rebecca (2008) Utilisation of customer insight by SME food businesses. In: "Institute of Small Business and Entrepreneurship 31st Conference" , Europa Hotel, Belfast, Northern Ireland. "nstitute of Small Business and Entrepreneurship . 246 pp. [Conference contribution]

Thomas, Brychan, Miller, Chris, Packham, Gary and Simmons, Geoff (2008) The role of Web sites and E-Commerce in the Development of Global Start-ups. In: Handbook of Research on Information Technology Entrepreneurship and Innovation. Business Science Reference: IGI Global, pp. 101-121. ISBN 1-59904-901-5 [Book section]

Truong, Yann, Simmons, Geoff, Rodd, McColl and Kitchen, Philip J. (2008) Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands. Journal of Strategic Marketing, 16 (3). pp. 189-203. [Journal article]

Brennan, M, McGovern, P and McGowan, P (2007) Academic Entrepreneurship on the Island of Ireland: Re-orientating academia within the knowledge economy. Irish Journal of Management, 28 (2). pp. 51-77. [Journal article]

Brennan, Michael and McGowan, Pauric (2007) The Knowledge market place: Understanding interaction at the academic-industry interface. In: Entrepreneurship, Cooperation and the Firm: the emergence and survival of High Tech Ventures in Europe. Eward Elgar, Cheltenham, pp. 163-183. ISBN 978 1 84542 709 2 [Book section]

Durkin, Mark, O'Donnell, Aodheen and Mulholland, Gwyneth (2007) On E-Banking Adoption: From Banker Perception To Customer Reality. The Journal of Strategic Marketing, 15 (2). pp. 237-252. [Journal article]

Gilmore, Audrey and Simmons, Geoff (2007) Integrating sustainable tourism and marketing management: Can national parks provide the framework for strategic change. Strategic Change, 16 (5). pp. 191-200. [Journal article]

Hollywood, Lynsey, Armstrong, Gillian and Durkin, Mark (2007) Using behavioural and motivational thinking in food segmentation. International Journal of Retail and Distribution Management, 35 (8, 9). pp. 691-702. [Journal article]

Hutchinson, Karise, Alexander, Nicholas, Quinn, Barry and Doherty, Anne Marie (2007) Internationalization Motives and Facilitating Factors: Qualitative Evidence from Smaller Specialist Retailers. Journal of International Marketing, 15 (3). pp. 96-122. [Journal article]

owens , M and Quinn, Barry (2007) Problems Encountered within International Retail Joint Ventures: UK Retailer Case Study Evidence. International Journal of Retail and Distribution Management, 35 (10). pp. 758-780. [Journal article]

palmer , M and Quinn, Barry (2007) The Nature of International Retail Divestment: Insights from Ahold. International Marketing Review, 24 (1). pp. 26-45. [Journal article]

Ponsonby-McCabe, Sharon and Boyle, Emily (2007) Understanding Brands as Experiential Spaces: Axiological Implications for Marketing Strategists. Journal of Strategic Marketing, 14 (2). pp. 175-189. [Journal article]

Simmons, Geoff (2007) i-branding: Developing the Internet as a branding tool. Marketing Intelligence & Planning, 25 (6). pp. 544-562. [Journal article]

Simmons, Geoff, Durkin, Mark, McGowan, Pauric and Armstrong, Gillian (2007) Determinants of Internet adoption by SME agri-food companies. Journal of Small Business and Enterprise Development, 14 (4). pp. 620-640. [Journal article]

Brennan, Michael and McGowan, Pauric (2006) Academic Entrepreneurship: A Case Study. International Journal of Entrepreneurship Behaviour and Research, 12 (3). pp. 144-164. [Journal article]

Gilmore, Audrey, Carson, David, Grant, Ken, O'Donnell, Aodheen, Laney, Richard and Pickett, Bill (2006) Networking in SMEs: Findings from Australia and Ireland. Irish Marketing Review, 18 (1&2). pp. 237-252. [Journal article]

Hutchinson, Karise, Quinn , Barry and Alexander , Nicholas (2006) SME retailer internationalisation: case study evidence from British retailers. International Marketing Review, 23 (1). pp. 25-53. [Journal article]

Hutchinson, Karise, Quinn, Barry and Alexander , Nicholas (2006) The role of management characteristics in the internationalisation of SMEs: Evidence from the UK retail sector. Journal of Small Business and Enterprise Development, 13 (4). pp. 513-534. [Journal article]

Palmer , M and Quinn, Barry (2006) Stakeholder Relationships in an International Retail Context: An Investment Bank Perspective. European Journal of Marketing, 39 (9/10). pp. 1096-1117. [Journal article]

Stevens, Lorna (2006) Telling Tales of Virago Press. In: Consuming Books: The Marketing and Consumption of Books. (Eds: Brown, Stephen), Routledge, Oxon and New York, pp. 160-166. ISBN 0-415-36767-0 hb; 0-415-48791-9 pb. [Book section]

Winder, John, Glover , W, Golz, T, Wulf, J, McClure, S, Cairns, H and Elliott, M (2006) Virtual unwrapping of a mummified hand. In: Medicine Meets Virtual Reality 14, Los Angeles. IOS Press. Vol 119 600 pp. [Conference contribution]

Armstrong, Gillian, Farley, Heather and Durkin, Mark (2005) The marketing imperative for agri-food sector. Journal of Marketing Management, 21 (1-2). pp. 1-5. [Journal article]

Cairns , P, Alexander, N and Quinn, Barry (2005) International Retail Divestment Activity. International Journal of Retail and Distribution Management, 33 (1). pp. 5-22. [Journal article]

Durkin, Mark and O'Donnell, Aodheen (2005) Towards a Model of Adoption in Internet Banking: Strategic Communication Challenges. The Services Industries Journal, 25 (7). pp. 862-878. [Journal article]

Hutchinson, Karise, Quinn, Barry and Alexander, Nicholas (2005) The Internationalisation of Small to Medium-Sized Retail Companies: Towards A Conceptual Framework. Journal of Marketing Management, 21 (1). pp. 149-180. [Journal article]

Palmer, M and Quinn, Barry (2005) An Exploratory Framework for Analysing International Retail Learning. The International Review of Retail Distribution and Consumer Research, 15 (1). pp. 27-52. [Journal article]

Simmons, Geoff, Armstrong, Gillian, Durkin, Mark and McGowan, Pauric (2005) An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies. In: "Academy of Marketing Conference" hosted at Dublin Institute of Technology, Dublin, Ireland. Academy of Marketing. 308 pp. [Conference contribution]

Dixon, H and Quinn , Barry (2004) Franchising and the Internet: An Exploratory Study of Franchisor Web Sites. Internet Research: Electronic Networking Applications and Policy, 14 (4). pp. 311-322. [Journal article]

Gilmore, Audrey, Carson, David and O'Donnell, Aodheen (2004) Entrepreneurs at the Interface and their Attitude to Risk. Marketing Intelligence and Planning, 22 (3). pp. 349-360. [Journal article]

Hannon-Fletcher, MPA, Armstrong, N, Scott , J, Pentieva, K, Bradbury , I, Ward, M, Strain, JJ, Dunn, A, Molloy, A, Kerr, M and McNulty, H (2004) Determining bioavailability of food folates in a controlled intervention study. Americal Journal of Clinical Nutrition, 80 (4). pp. 911-918. [Journal article]

McCartan-Quinn, Danielle, Durkin, Mark and O'Donnell, Aodheen (2004) Exploring the Application of IVR: Lessons from Retail Banking. The Services Industry Journal, 24 (3). pp. 150-168. [Journal article]

Ponsonby-McCabe, Sharon and Boyle, E (2004) The Value of Marketing and the Marketing of Value in Contemporary Times- A Literature Review and Research Agenda. Journal of Marketing Management, 20 (3-4). pp. 343-361. [Journal article]

Durkin, Mark, Howcroft, Barry, O'Donnell, Aodheen and McCartan-Quinn, Danielle (2003) Retail Bank Customer Preferences: Personal and Remote Interactions. International Journal of Retail and Distribution Management, 31 (4). pp. 177-189. [Journal article]

Gilmore, Audrey, O'Donnell, Aodheen, Carson, David and Cummins, Darryl (2003) Factors Influencing Foreign Direct Investment and International Joint Ventures: A Comparative Study of Northern Ireland and Bahrain. International Marketing Review, 20 (2). pp. 195-215. [Journal article]

Hannon-Fletcher, Mary P.A, Armstrong, N, Scott, JM, Ward, M, Strain, JJ, Pentieva, Kristina, Dunn, Adele, Molloy, A, Kerr (Scullion), Maeve and McNulty, Helene (2003) A controlled intervention study to determine the bioavailability of food folates. Journal of Inherited Metabolic Disease , 26 (Supp 1). p. 11. [Journal article]

Hannon-Fletcher, Mary P.A, Armstrong NC, N, Scott , J, Ward, Mary, Strain, JJ, Pentieva, Kristina, Dunn, Adele, Molloy, A, Kerr (Scullion), Maeve and McNulty, Helene (2003) Bioavailability of food folates in a controlled intervention study. Proceedings of the Nutrition Society, 62 (Supp 1). p. 11. [Journal article]

O'Reilly, Dolores, McIvor, Ronan and Ponsonby-McCabe, Sharon (2003) The Impact of Internet Technologies on the Airline Industry: Current Strategies and Future Developments. Strategic Change, 12 (1). pp. 31-47. [Journal article]

Palmer, M and Quinn , Barry (2003) The Strategic Role of Investment Banks in the Retailer Internationalisation Process: Is This Venture Marketing? European Journal of Marketing, 37 (10). pp. 1391-1408. [Journal article]

Stevens, Lorna M. R., Maclaran, Pauline and Brown, Stephen (2003) Red Time is Me-Time: Advertising, Ambivalence, and Women's Magazines. Journal of Advertisng, 32 (1). pp. 35-45. [Journal article]

Boyd, Mary M., Donnelly, M and Fitzsimons, Donna (2002) Generic, disease specific and individualised approaches to measuring quality of life in people with heart disease. Psychology and Health, 17 (4). pp. 447-457. [Journal article]

Alexander , N and Quinn , Barry (2002) International Retail Divestment. International Journal of Retail and Distribution Management, 30 (2). pp. 112-125. [Journal article]

O'Donnell, Aodheen, Durkin, Mark and McCartan-Quinn, Danielle (2002) Corporate Banking in the UK: Personal and Remote Interaction. International Journal of Bank Marketing , 20 (6). pp. 273-284. [Journal article]

O'Donnell, Aodheen, Gilmore, Audrey, Carson, David and Cummins, Darryl (2002) Competitive Advantage in Small to Medium Sized Enterprises. The Journal of Strategic Marketing, 10 (3). pp. 205-223. [Journal article]

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