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Number of items at this level: 103.

2014

Carruthers, Clare, McCarron, Brenda, Bolan, Peter, Devine, Adrian and McMahon-Beattie, Una (2014) Listening and Learning: Reflections on the use of audio feedback: An Excellence in Teaching and Learning Note. Business and Management Education in HE: An International Journal, 1 (1). pp. 4-11. [Journal article]

McMahon-Beattie, Una and Yeoman, I (2014) Revenue Management in Tourism. In: The Routledge Handbook of Tourism Marketing. (Eds: McCabe, Scott), Routledge, London, pp. 370-380. ISBN 978-0415597036 [Book section]

Yeoman, I and McMahon-Beattie, Una (2014) Exclusivity: the future of luxury. Journal of Revenue and Pricing Management, 13 (1). pp. 12-22. [Journal article]

2013

Boluk, Karla and Kearney, Matthew (2013) Encouraging Sustainable Consumption in Tourism: the Importance of Green Marketing and Providing a Wee nudge. In: Travel & Tourism Research Association Conference 2013, Dublin. TTRA Europe 2013. [Conference contribution]

Carruthers, Clare (2013) Cultural tourism in the post-industrial city: Development strategies and critical reflection. In: The Routledge Handbook of Cultural Tourism. Routledge, pp. 311-316. ISBN 978-0-415-52351-6 [Book section]

Hollywood, Lynsey, Cuskelly, Geraldine, O’Brien, Michelle, McConnon, Aine, Barnett, Julie, Raats, Monique and Dean , Moira (2013) Healthful grocery shopping. Perceptions and barriers. Appetite, 70 . pp. 119-126. [Journal article]

Hollywood, Lynsey, Wells , Laura, Armstrong, Gillian and Farley, Heather (2013) Thinking outside the carton: attitudes towards milk packaging. British Food Journal, 115 (6). pp. 899-912. [Journal article]

Spence, Michelle, Livingstone, M.B.E., Hollywood, Lynsey, Gibney, Eileen, O'Brien, Sinead, Pourshahidi, Kirsty and Dean, Moira (2013) A qualitative study of psychological, social and behavioral barriers to appropriate food portion size control. International Journal of Behavioral Nutrition and Physical Activity, 10 (92). pp. 1-10. [Journal article]

Tatlow-Golden, Mimi, Hennessy, Eilis, Dean, Moira and Hollywood, Lynsey (2013) ‘Big, strong and healthy’. Young children’s identification of food anddrink that contribute to healthy growth. APPETITE, 71 (1). pp. 163-170. [Journal article]

Yeoman, I, Postma, A, Oskam, J, McMahon-Beattie, Una and Findlay, K (2013) The Future of European Trends and Predictions. In: The Future of European Tourism. (Eds: Postma, A, Yeoman, I and Oskam, J), Stenden University of Applied Sciences, Leeuwarden, Netherlands, pp. 56-82. ISBN 978-94-91589-06-5 [Book section]

2012

Boyd, Stephen and McMahon-Beattie, U, eds. (2012) Proceedings of the International Conference on Tourism and Events: Opportunities, Impacts and Change (Incorporating the 8th Annual Tourism and Hospitality Research Conference in Ireland Conference THRIC). Belfast. 1 pp. Univesity of Ulster. ISBN 978-1-85923-252-1 [Book (edited)]

Bolan, Peter, Boyd, Stephen and Bell, James (2012) Motivation, Authenticity & Displacement in the Film-induced Tourism Experience. In: The Contemporary Tourist Experience: Concepts & Consequences. Routledge, London, pp. 219-234. ISBN 978-0-415-68742-2 [Book section]

Bolan, Peter and Hutchinson, Karise (2012) The Irish Open Golf Championship: A Dual Impact Perspective. In: International Conference on Tourism and Events: Opportunities, Impact and Change, Europa Hotel, Belfast. Ulster Business School. 8 pp. [Conference contribution]

Bolan, Peter, Kearney, Matthew and Smyth, Ian (2012) The impact of Social Media on Tourism Events: Exploring and harnessing the Web 2.0 landscape to maximise success. In: International Conference on Tourism and Events: Opportunities, Impact and Change, Europa Hotel, Belfast. Ulster Business School. 8 pp. [Conference contribution]

Bolan, Peter, Kearney, Matthew and Smyth, Ian (2012) The impact of Social Media on Tourism Events: Exploring and harnessing the Web 2.0 landscape to maximise success. In: International Conference on Tourism and Events: Opportunities, Impact and Change, Europa Hotel, Belfast. International Conference on Tourism and Events. 8 pp. [Conference contribution]

Fitz, Frank and Kearney, Matthew (2012) There is Nothing as Practical as a Sound Theory; Challenging the Sustainability Concept. In: International Conference on Tourism and Events: Opportunities, Impact and Change, Europa Hotel, Belfast. International Conference on Tourism and Events. [Conference contribution]

McManus, Carla and Carruthers, Clare (2012) Cultural Quarters and Urban Regeneration: The Case of Cathedral Quarter Belfast. International Journal of Cultural Policy, iFirst . pp. 1-21. [Journal article]

Yeoman, I, McMahon-Beattie, Una, Lord, D and Parker-Hodds, L (2012) Demography and Societal Change. In: Family Tourism: Multi-Disciplinary Perspectives. (Eds: Schanzel, H, Yeoman, I and Backer, E), Channel View, Bristol, pp. 30-49. ISBN 978-1-84541-327-9 [Book section]

2011

Bolan, Peter, Boyd, Stephen and Bell, James (2011) We’ve seen it in the Movies, let’s see if it’s true: Authenticity & Displacement in Film-induced Tourism. Worldwide Hospitality and Tourism Themes, 3 (2). pp. 102-116. [Journal article]

McMahon-Beattie, Una (2011) Trust, fairness and justice in revenue management: Creating value for the Consumer. Journal of Revenue and Pricing Management, 10 (1). pp. 44-46. [Journal article]

McMahon-Beattie, Una (2011) Cultural Change Needed to Manage Hotel Yields More Effectively. In: Principles of Services Marketing (6th edition). (Eds: Palmer, A), McGraw-Hill, Berkshire, pp. 428-430. ISBN 0077129512 [Book section]

2010

Yeoman, I and McMahon-Beattie, U, eds. (2010) Revenue Management : A Practical Pricing Perspective,. Basingstoke. 1 pp. Palgrave Macmillian. ISBN 978-0-230-24141-1 [Book (edited)]

Bolan, Peter, Boyd, Stephen and Bell, James (2010) Displacement Theory – Probing New Ground in Film-Induced Tourism. In: 6th Annual Tourism and Hospitality Research in Ireland Conference, Shannon, Ireland. Shannon IT. 8 pp. [Conference contribution]

Bolan, Peter, Devine, Adrian and Devine, Frances (2010) Online destination marketing: maximising the tourism potential of a sports event. International Journal of Sport Management and Marketing , 7 . pp. 58-75. [Journal article]

Bolan, Peter and O'Connor, Noelle (2010) Identifying the future viability of using the film-induced tourism concept to promote Ireland as a tourism destination. In: 4th International Tourism and Media (ITAM) Conference, Prato, Italy. Monash University and La Trobe University. 8 pp. [Conference contribution]

Cleophas, C, Yeoman, I, McMahon-Beattie, Una and Veral, E (2010) The Applications of Revenue Management and Pricing. In: Revenue Management: A Practical Pricing Perspective. (Eds: Yeoman, I and McMahon-Beattie, Una), Palgrave Macmillian, Basingstoke, pp. 9-16. ISBN 978-0-230-24141-1 [Book section]

Cooper, Andrew and Boyd, Stephen (2010) Climate Change and Coastal Tourism in Ireland. In: Disappearing Destinations: Climate Change and the Future Challenges for Coastal Tourism. CAB International, pp. 125-143. ISBN tba [Book section]

Devine, Adrian and McMahon-Beattie, Una (2010) The Sports Tourism Initiative., Pearson [Other]

McMahon-Beattie, Una, Palmer, A and Yeoman, I (2010) Does the Customer Trust You? In: Revenue Management: A Practical Pricing Perspective. (Eds: Yeoman, I and McMahon-Beattie, Una), Palgrave Macmillian, Basingstoke, pp. 55-71. ISBN 978-0-230-24141-1 [Book section]

Yeoman, I and McMahon-Beattie, Una (2010) The Changing Meaning of Luxury. In: Revenue Management: A Practical Pricing Perspective. Palgrave Macmillian, Basingstoke, pp. 72-85. ISBN 978-0-230-24141-1 [Book section]

Yeoman, I and McMahon-Beattie, Una (2010) Yield Management. In: International Encyclopedia of Hospitality Management. (Eds: Pizam, A), Butterworth-Heinneman, Oxford, pp. 698-701. ISBN 978-1-85617-714-6 [Book section]

2009

Bolan, Peter (2009) Case 13: The influence of film on tourist decision making - utilising Blogs in Qualitative Research. In: Research Methods for Business Students 5th Ed. (Eds: Saunders, Mark), FT Prentice Hall, Harlow, pp. 520-525. ISBN 978-0-273-71686-0 [Book section]

Bolan, Peter, Caterer, James and Williams, Lindsay (2009) ‘If you film it, they will come!’ Film and TV-related Tourism and Screen Policy in the UK. In: Media, Communication and Cultural Studies Association (MeCCSA) Conference, National Media Museum, Bradford, UK. MeCCSA. 7 pp. [Conference contribution]

McMahon-Beattie, Una (2009) Does the Consumer Trust you?, Henry Steward [Other]

Yeoman, I and McMahon-Beattie, Una (2009) The Future Challenge. In: Destination Branding. (Eds: Morgan, N, Pritchard, A and Pride, R), Elsevier, London, pp. 169-182. ISBN 978-0-08-096930-5 [Book section]

2008

Bolan, Peter (2008) Utilising blogs for qualitative research in tourism. In: 4th Annual Tourism & Hospitality Research in Ireland Conference. Institute of Technology Tralee. 8 pp. [Conference contribution]

Bolan, Peter and O'Connor, Noelle (2008) Creating a sustainable brand for Northern Ireland through film induced tourism. Tourism, Culture & Communication, 8 (3). pp. 147-158. [Journal article]

Bolan, Peter and Williams, Lindsay (2008) The role of image in service promotion: focusing on the influence of film on consumer choice within tourism. International Journal of Consumer Studies, 32 (4). pp. 382-390. [Journal article]

McMahon-Beattie, Una (2008) The Price is Wrong. [Other]

Palmer, A and McMahon-Beattie, U (2008) Variable Pricing Through Revenue Management: A Critical Evaluation of Affective Outcomes. Management Research News, 31 (3). pp. 189-199. [Journal article]

Yeoman, I, Greenwood,, C and McMahon-Beattie, U (2008) The Future of Scotland’s International Tourism Markets. Futures, 41 (6). pp. 387-395. [Journal article]

2007

Bolan, Peter and O'Connor, Noelle (2007) Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership. In: Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges. WIT Publications, Waterford, Ireland, pp. 125-146. ISBN 0-9540281-7-1 [Book section]

McMahon-Beattie, Una and Yeoman, I (2007) Preparing Now for Tomorrow: The Future of Tourism in Scotland up to 2015. In: Tourism and Politics: Global Frameworks and Local Realities. (Eds: Burns, P and Novelli, M), Butterworh-Heinneman, Elsevier, Oxford, pp. 211-234. ISBN 978-0-08-045075-9 [Book section]

Yeoman, I, Brass, D and McMahon-Beattie, U (2007) Current Issue in tourism: The authentic tourist,. Tourism Management, 28 (4). pp. 1128-1138. [Journal article]

Yeoman, I, Lennon, J, Blake, A, Galt, M, Greenwood,, C and McMahon-Beattie, U (2007) Oil Depletion: What does this mean for Scottish tourism? Tourism Management, 28 (5). pp. 1354-1365. [Journal article]

Yeoman, I and McMahon-Beattie, U (2007) The UK Low-cost Economy. Journal of Revenue and Pricing Management, 6 (1). pp. 2-8. [Journal article]

2006

Yeoman, I, Robertson, M, Ali-Knight, J, Drummond, S and McMahon-Beattie, U, eds. (2006) Festival and Event Management: An International Arts and Cultural Perspective. Dubai. 1 pp. Mohammed Bin Rashid Al Maktoum Foundation. ISBN 978-977-455-189-7 [Book (edited)]

Yeoman, I, Robertson, M, Ali-Knight, , J, Drummond, S and McMahon-Beattie, U, eds. (2006) Gestao de Festivais e Eventos: Uma perspective International de Artes e Cultura. Sao Paulo, Brazil. 1 pp. Editoria Roca Ltda. ISBN 978-85-7241-619-1 [Book (edited)]

Armstrong, Gillian, McMahon-Beattie, Una and Greenan, K (2006) Work-Based Learning in the University of Ulster: Embedding Employability in Business Studies. In: Enhancing Employability in Business and Management, Hospitality, Leisure, Tourism and Sport. (Eds: Becket, N and Kemp, P), Thresshold Press, Berkshire, pp. 71-77. ISBN 903152-15-1 [Book section]

Bolan, Peter and Crossan, Michael (2006) The Influence of Film Induced Tourism on Ireland’s Dingle Peninsula : A case-study of Ryan’s Daughter. In: 2nd Annual Tourism & Hospitality in Ireland Conference, Waterford Institute of Technology. Waterford Institute of Technology WIT. 8 pp. [Conference contribution]

Bolan, Peter, Crossan, Michael and O'Connor, Noelle (2006) Film & Television Induced Tourism in Ireland : A Comparative study of Ryan’s Daughter vs. Ballykissangel. In: ‘Culture, Tourism & the Media’ 5th DeHann Tourism Management Conference, University of Nottingham, UK. DeHann Tourism Centre, University of Nottiingham. 8 pp. [Conference contribution]

Bolan, Peter and O'Connor, Noelle (2006) How Television Induced Tourism has Influenced Ballykissangel’s Residential Community. In: IAM Annual Conference, University College Cork, Ireland. Irish Institute of Management IAM. 7 pp. [Conference contribution]

Carruthers, Clare and Boyle, Emily (2006) Testing a Conceptual Model of cultural tourism development in the post -industrial city: a case study of Glasgow. Journal of Tourism and Hospitality research, 6 (2). pp. 111-128. [Journal article]

Durie, A, Yeoman,, I and McMahon-Beattie, U (2006) How the history of Scotland creates a sense of place. Place Branding, 2 (1). pp. 43-52. [Journal article]

McMahon-Beattie, Una (2006) Trust and Revenue Management10.1057/palgrave.rpm.5170162., Palgrave Macmillan [Other]

McMahon-Beattie, Una, Palmer, A, McCole, P and Ingold, A (2006) Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand. In: The Spread of Yield Management Practices: The Need for a Systematic Approach. (Eds: Sfodera, F), Physica Verlag, New York, pp. 56-64. ISBN 3-7908-1582-9 [Book section]

Yeoman, I and McMahon-Beattie, U (2006) Luxury Markets and Premium Pricing. Journal of Revenue and Pricing Management,, 4 (4). pp. 319-328. [Journal article]

Yeoman, I and McMahon-Beattie, U (2006) Understanding the Impact of Climate Change on Scottish Tourism. Journal of Vacation Marketing, 12 (4). pp. 371-379. [Journal article]

Yeoman, I and McMahon-Beattie, , U (2006) A Look at 2015 Information Society Tomorrow’s World: The Tourist. Journal of Vacation Marketing, 12 (3). pp. 269-291. [Journal article]

Yeoman, I, Munro, C and McMahon-Beattie, U (2006) Tomorrow’s World, Consumer, Tourist. Journal of Vacation Marketing, 12 (2). pp. 173-189. [Journal article]

2005

Bolan, Peter, Clements, Audrey and Elliott, Gary (2005) Contemporary Issues Facing the Establishment of a New Restaurant within a Tourist Resort : A Case-study of ’55 North’, Portrush. In: Inaugural Tourism & Hospitality Research in Ireland Conference, Univerity of Ulster, Portrush campus. Ulster Business School. 8 pp. [Conference contribution]

Bolan, Peter and Davidson, Kelly (2005) Film Induced Tourism In Ireland : Exploring the Potential. In: Inaugural Tourism & Hospitality Research in Ireland Conference, University of Ulster, Portrush campus. Ulster Business School. 8 pp. [Conference contribution]

Yeoman, I, Brown, M and McMahon-Beattie, Una (2005) The Authentic Tourist: How the Past Keeps Coming Back. In: Scotland 2020. (Eds: Hassan, G, Gibb, E and Howland, L), Demos and Scottish Book Trust, London, pp. 160-165. ISBN 1-84180-138-0 [Book section]

Yeoman, I, Durie, A, McMahon-Beattie, U and Palmer, A (2005) Capturing the essence of a brand from its history: The case of Scottish tourism marketing. Brand Management, 13 (2). pp. 134-147. [Journal article]

Yeoman, I, Galt, M and McMahon-Beattie, U (2005) A Case Study of How VisitScotland Prepared for War. Journal of Travel Research, 44 (1). pp. 6-20. [Journal article]

Yeoman, I and McMahon-Beattie, U (2005) Developing a scenario planning process using a blank piece of paper,. Tourism and Hospitality Research, 5 (3). pp. 273-285. [Journal article]

2004

McMahon-Beattie, U and Yeoman, I, eds. (2004) Sport and Leisure Operations Management. London. 1 pp. Thompson Learning. ISBN ISBN 0-8264-5760-6 [Book (edited)]

Yeoman, I and McMahon-Beattie, U, eds. (2004) Revenue Management and Pricing: Case Studies and Applications. London. 1 pp. Thompson Learning. ISBN ISBN 1-84480-062-8 [Book (edited)]

Yeoman, I, Robertson, M, Ali-Knight, J, Drummond, S and McMahon-Beattie, U, eds. (2004) Festival and Event Management: An International Arts and Cultural Perspective. Oxford. 1 pp. Architectural Press. ISBN ISBN 0 7506 5872 [Book (edited)]

Bolan, Peter (2004) The Hyper North: A Tourist Guide to Northern Ireland. In: International Conference on Film, Television & Media : Regionalism & Globalised Cultures, University of Ulster, Coleraine. University of Ulster. 7 pp. [Conference contribution]

Bolan, Peter and Bickerstaff, Ian (2004) mCommerce Potential in Travel & Tourism Utilising Business Process Reengineering. In: Tourism State of the Art II Conference, Strathclyde University, Glasgow. Strathclyde University, Glasgow. 8 pp. [Conference contribution]

McMahon-Beattie, U and Yeoman, I (2004) The Potential for Revenue Management in Festivals and Events. In: Festival and Event Management: An International Arts and Cultural Perspective. (Eds: Yeoman, I, Robertson, M, Ali-Knight, J, Drummond, S and McMahon-Beattie, U), Architectural Press, London, pp. 202-216. ISBN 0 7506 5872 [Book section]

McMahon-Beattie, Una, Palmer, A and Yeoman, I (2004) To Trust or Not to Trust: Variable Pricing and the Consumer. In: Revenue Management and Pricing: Case Studies and Applications. (Eds: Yeoman, I and McMahon-Beattie, Una), Thompson Learning, London, pp. 157-165. ISBN 1-84480-062-8 [Book section]

McMahon-Beattie, Una and Yeoman, I (2004) Leisure Revenue Management. In: Sport and Leisure Operations Management. (Eds: McMahon-Beattie, Una and Yeoman, I), Thompson Learning, London, pp. 154-166. ISBN 0-8264-5760-6 [Book section]

Yeoman, I, Drudy, C, Robertson, R and McMahon-Beattie, Una (2004) Sex and Saunas. In: Revenue Management and Pricing: Case Studies and Applications. (Eds: Yeoman, I and McMahon-Beattie, Una), Thompson Learning, London, pp. 79-90. ISBN 1-88480-062-8 [Book section]

Yeoman, I, Robertson, M and McMahon-Beattie, Una (2004) Visitor Management for Festivals and Events. In: Festival and Event Management: An International Arts and Cultural Perspective. (Eds: Yeoman, I, Roberston, M, Ali-Knight, J, Drummond, S and McMahon-Beattie, Una), Architectural Press, Oxford, pp. 65-79. ISBN 0 7506 5872 [Book section]

Yeoman, I, Sharples, L and McMahon-Beattie, Una (2004) Leisure Venue Management. In: Sport and Leisure Operations Management. (Eds: McMahon-Beattie, Una and Yeoman, I), Thompson Learning, London, pp. 28-42. ISBN 0-8264-5760-6 [Book section]

2003

Bolan, Peter and Bickerstaff, Ian (2003) Using Revised Business Process Reengineering Methodology as an Improvement Tool for Tourism. In: Tourism and Hospitality in the 21st Century. New Delhi, Discovery Publishing House, pp. 169-181. ISBN 8171417205 [Book section]

McMahon-Beattie, Una and Strugnell, C (2003) Between Place and Performance., Berghahn Books [Other]

2002

Hill, Desmond, Stewart-Knox, Barbara J., Parr, H and Stringer, M (2002) Reduced fat foods: the shopper's viewpoint. International Journal of Consumer Studies, 26 (91). pp. 58-61. [Journal article]

McMahon-Beattie, U, Yeoman, I, Palmer, A and Mudie, P (2002) Customer Perception of Pricing and the Maintenance of Trust. Journal of Revenue and Pricing Management, 1 (1). pp. 25-34. [Journal article]

McMahon-Beattie, Una (2002) The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making., Palgrave Macmillan [Other]

Stringer, Maurice, Hill, Desmond, Stewart-Knox, B., Hamilton, J and Parr, H (2002) Reduced fat foods: The shoppers viewpoint. International Journal of Consumer Studies, 26 . pp. 44-57. [Journal article]

2001

Ingold, A, McMahon-Beattie, Una and Yeoman, I, eds. (2001) Yield Management: Strategies for the Service Industries. London. 1 pp. Thompson Learning. ISBN 0-8264-4825-9 [Book (edited)]

Hamilton, J, Knox, B, Hill, Desmond and Parr, H (2001) Reduce the fat and reduce the flavour. What do consumers really think? Proceedings of the British Psychological Society, 9 (1). p. 21. [Journal article]

McMahon-Beattie, Una (2001) Long-term Profit from Yield Management., Hospitality in Focus [Other]

Stewart-Knox, Barbara J., Hill, Desmond and Hamilton, J (2001) Consumers talking about reduced fat foods. Food Industry Journal, 4 (1). pp. 12-25. [Journal article]

Yeoman, I and McMahon-Beattie, U (2001) Leisure Revenue Management. Journal of Leisure Property, 1 (4). pp. 306-317. [Journal article]

2000

Hamilton, J, Stewart-Knox, Barbara, Hill, Desmond and Parr, H (2000) Reduced fat products: consumer perception and preferences. British Food Journal, 102 (7). pp. 494-506. [Journal article]

McMahon-Beattie, U and Palmer, A (2000) One for all and all for one, a comparison of everyday low pricing and yield management strategies in the hotel industry. Journal of Targeting, Measurement and Analysis for Marketing, 8 (3). pp. 249-258. [Journal article]

McMahon-Beattie, Una and Donaghy, K (2000) Yield Management Practices. In: Yield Management: Strategies for the Service Industries (2nd Edition). (Eds: Ingold, A, McMahon-Beattie, Una and Yeoman, I), Continuum Books, pp. 233-255. ISBN 0-8264-4825-9 [Book section]

McMahon-Beattie, Una, Ingold, A and Lee-Ross, D (2000) Productivity and Yield Management. In: Yield Management: Strategies for the Service Industries (2nd Edition). (Eds: Ingold, A and McMahon-Beattie, Una), Continuum Books, London, pp. 131-139. ISBN 0-8264-4825-9 [Book section]

Palmer, A, McMahon-Beattie, U and Beggs, R (2000) Influence on loyalty programme effectiveness : A conceptual framework and case study investigation. Journal of Strategic Marketing, 8 (1). pp. 47-66. [Journal article]

Palmer,, A, McMahon-Beattie, U and Beggs, R (2000) A structural analysis of hotel sector loyalty programmes. International Journal of Contemporary Hospitality Management,, 12 (1). pp. 54-60. [Journal article]

1999

McMahon-Beattie, Una, Donaghy, K and Yeoman, I (1999) Yield Management in Hotels. In: Accommodation Management, Perspectives for the International Hotel Industry. (Eds: Verginis, C.S. and Wood, R.C), International Thompson Business Press, London, pp. 216-226. ISBN 1-861152-489-7 [Book section]

1998

McMahon-Beattie, U, ed. (1998) Applying the Value Concept to Yield Management. Proceedings of the Third International Yield Management Conference. Londonderry. 1 pp. University of Ulster. ISBN 0-953-42850-8 [Book (edited)]

Donaghy, K, McMahon-Beattie, U, Yeoman, I and Ingold, A (1998) The Realism of Yield Management. Progress in Tourism and Hospitality Research,, 4 (3). pp. 187-195. [Journal article]

Donaghy, K and McMahon-Beattie , U (1998) The Impact of Yield Management on the Role of the Hotel General Manager. Progress in Tourism and Hospitality Research , 4 (3). pp. 217-228. [Journal article]

1997

Donaghy, K, McMahon-Beattie, U and McDowell, D (1997) Implementing Yield management: Lessons from the Hotel Sector. International Journal of Contemporary Hospitality Management,, 9 (2). pp. 50-54. [Journal article]

Donaghy, K, McMahon-Beattie, Una and McDowell, D (1997) Yield Management Practices. In: Yield Management: Strategies for the Service Industries. (Eds: Ingold, A and Yeoman, I), Cassell, London, pp. 183-201. ISBN 0-304-33893-1 [Book section]

1995

Donaghy, K and McMahon, U (1995) Managing Yield: A Marketing Perspective. Journal of Vacation Marketing, 2 (1). pp. 55-62. [Journal article]

Donaghy, K, McMahon, , U and McDowell, D (1995) Yield Management: An Overview. International Journal of Hospitality Management, 14 (2). pp. 139-150. [Journal article]

McMahon-Beattie, Una and Quinn, U (1995) Maximising the hospitality management student workplace experience: A case study. Education and Training, 37 (4). pp. 13-17. [Journal article]

This list was generated on Thu Apr 24 02:40:13 2014 BST.