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Durkin, Mark, Mulholland, Gwyneth and McCartan, Aodheen (2015) A socio-technical perspective on social media adoption: a case from retail banking. International Journal of Bank Marketing, 33 . pp. 944-962. [Journal article]


Durkin, Mark, O'Donnell, Aodheen and Mulholland, Gwyneth (2007) On E-Banking Adoption: From Banker Perception To Customer Reality. The Journal of Strategic Marketing, 15 (2). pp. 237-252. [Journal article]

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