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Group by: Date | Item Type | No Grouping
Jump to: 2013 | 2012 | 2011 | 2008 | 2007 | 2005 | 2004 | 2003 | 2002
Number of items: 19.

2013

Durkin, Mark, filbey, L and McCartan-Quinn, Danielle (2013) Marketing to the mature learner: exploring the role of webcommunications. The Service Industries Journal, 33 . pp. 1-15. [Journal article]

Durkin, Mark, McGowan, Pauric and babb , Carla (2013) Banking support for entrepreneurial new venturers: Toward greater mutual understanding. Journal of Small Business and Enterprise Development, 20 (2). pp. 420-433. [Journal article]

2012

Durkin, Mark, McKenna, S and Cummins, Darryl (2012) Emotional connections in higher education marketing. International Journal of Educational Management, 26 (2). pp. 153-161. [Journal article]

Worthington, S and Durkin, Mark (2012) Co-destruction of value in context: Cases from retail banking. the Marketing Review, 12 (3). pp. 291-307. [Journal article]

2011

Simmons, Geoff, Armstrong, Gillian and Durkin, Mark (2011) An exploration of small business Website optimization: Enablers, influencers and an assessment approach. International Small Business Journal, 29 (5). pp. 534-561. [Journal article]

2008

Durkin, Mark, O'Donnell, Aodheen and Crowe, Joe (2008) Relationship disconnect in retail banking. Journal of Financial Services Marketing, 12 (4). pp. 260-261. [Journal article]

Howcroft, B, Durkin, Mark, Armstrong, Gillian and Emerson, E (2008) Small Business–Bank Relationships and the Role of Internet Banking. Service Industries Journal, 27 (7). pp. 947-961. [Journal article]

Simmons, Geoff, Armstrong, Gillian and Durkin, Mark (2008) A conceptualization of the determinants of small business Website adoption: Setting the research agenda. International Small Business Journal, 26 (3). pp. 351-389. [Journal article]

2007

Durkin, Mark, O'Donnell, Aodheen and Mulholland, Gwyneth (2007) On E-Banking Adoption: From Banker Perception To Customer Reality. The Journal of Strategic Marketing, 15 (2). pp. 237-252. [Journal article]

Hollywood, Lynsey, Armstrong, Gillian and Durkin, Mark (2007) Using behavioural and motivational thinking in food segmentation. International Journal of Retail and Distribution Management, 35 (8, 9). pp. 691-702. [Journal article]

Simmons, Geoff, Durkin, Mark, McGowan, Pauric and Armstrong, Gillian (2007) Determinants of Internet adoption by SME agri-food companies. Journal of Small Business and Enterprise Development, 14 (4). pp. 620-640. [Journal article]

2005

Armstrong, Gillian, Farley, Heather and Durkin, Mark (2005) The marketing imperative for agri-food sector. Journal of Marketing Management, 21 (1-2). pp. 1-5. [Journal article]

Armstrong, Gillian, Farley, Heather and Durkin, Mark (2005) The marketing imperative for the agri-food sector. Journal of Marketing Management, 21 (1/2). pp. 1-5. [Journal article]

Armstrong, Gillian, Farley, Heather, Gray, Jennifer and Durkin, Mark (2005) Marketing health-enhancing foods: implications from the dairy sector. Marketing Intelligence & Planning, 23 (7). pp. 705-719. [Journal article]

Durkin, Mark and O'Donnell, Aodheen (2005) Towards a Model of Adoption in Internet Banking: Strategic Communication Challenges. The Services Industries Journal, 25 (7). pp. 862-878. [Journal article]

Simmons, Geoff, Armstrong, Gillian, Durkin, Mark and McGowan, Pauric (2005) An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies. In: "Academy of Marketing Conference" hosted at Dublin Institute of Technology, Dublin, Ireland. Academy of Marketing. 308 pp. [Conference contribution]

2004

McCartan-Quinn, Danielle, Durkin, Mark and O'Donnell, Aodheen (2004) Exploring the Application of IVR: Lessons from Retail Banking. The Services Industry Journal, 24 (3). pp. 150-168. [Journal article]

2003

Durkin, Mark, Howcroft, Barry, O'Donnell, Aodheen and McCartan-Quinn, Danielle (2003) Retail Bank Customer Preferences: Personal and Remote Interactions. International Journal of Retail and Distribution Management, 31 (4). pp. 177-189. [Journal article]

2002

O'Donnell, Aodheen, Durkin, Mark and McCartan-Quinn, Danielle (2002) Corporate Banking in the UK: Personal and Remote Interaction. International Journal of Bank Marketing , 20 (6). pp. 273-284. [Journal article]

This list was generated on Thu Nov 27 08:22:29 2014 GMT.