Hargie, Owen, O'Donnell, Aodheen and McMullan, Christel (2011) Constructions of Social Exclusion among Young People from Interface Areas of Northern Ireland. Youth & Society, 43 (3). pp. 873-899. [Journal article]

McMahon, Fiona and O'Donnell, Aodheen (2011) Exploring the potential of e-CRM in SME Marketing Practice. In: E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects. IGI Global , Ball State University, USA, pp. 149-168. ISBN 9781609605971 [Book section]

O'Donnell, Aodheen (2011) Small firm marketing: Synthesisng and supporting received wisdom. Journal of Small Business and Enterprise Development , 18 (4). pp. 781-805. [Journal article]

O'Donnell, Aodheen and Hargie, Owen (2011) Dealing with the Dark Side of Sectarianism in Northern Irish Organisations:Guiding Principles on Inter-Group Workplace Communication. Australian Journal of Communication, 38 (1). pp. 21-44. [Journal article]

McMahon, Fiona and O'Donnell, Aodheen (2010) Electronic customer relationship management and SME marketing practice: exploring potential synergies. In: E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization. IGI Global, pp. 220-236. ISBN 978-1-60566-998-4 [Book section]

Dickson, David, Hargie, Owen, O'Donnell, Aodheen and McMullan, Christel (2009) Adapting to difference: Organisational socialisation in the Northern Ireland workplace. Shared Space, 7 . pp. 33-52. [Journal article]

Dickson, David, Hargie, Owen, O'Donnell, Aodheen and McMullan, Christel (2009) Learning to Deal with Difference in the Workplace. In: The Challenges of Peace: Research as a Contribution to Peace-Building in Northern Ireland. Northern Ireland Community Relations Council, Belfast, pp. 37-52. ISBN 9781898276425 [Book section]

McMahon, Fiona and O'Donnell, Aodheen (2009) Electronic customer relationship management and SME marketing practice: exploring potential synergies. International Journal of E-Adoption, 1 (4). pp. 95-110. [Journal article]

Dickson, David, Hargie, Owen, O'Donnell, Aodheen and McMullan, Christel (2008) Learning to Deal with Difference in the Workplace. A report on Research Funded by the Community Relations Council through the European Union Programme for Peace and Reconciliation in Northern Ireland and the Border Region of Ireland (Peace II Extension). University of Ulster. 136 pp. [Research report (external)]

Durkin, Mark, O'Donnell, Aodheen and Crowe, Joe (2008) Relationship disconnect in retail banking. Journal of Financial Services Marketing, 12 (4). pp. 260-261. [Journal article]

O'Donnell, Aodheen, McMullan, Christel, Hargie, Owen and Dickson, David (2008) Breaking Down Barriers: Sectarianism, Unemployment, and the Exclusion of Disadvantaged Young People from Northern Ireland Society. In: A Sustainable Peace? Research as a Contribution to Peace-building in Northern Ireland. Community Relations Council, Belfast., pp. 205-226. ISBN 9781898276371 [Book section]

Durkin, Mark, O'Donnell, Aodheen and Mulholland, Gwyneth (2007) On E-Banking Adoption: From Banker Perception To Customer Reality. The Journal of Strategic Marketing, 15 (2). pp. 237-252. [Journal article]

Gilmore, Audrey, Carson, David, Grant, Ken, O'Donnell, Aodheen, Laney, Richard and Pickett, Bill (2006) Networking in SMEs: Findings from Australia and Ireland. Irish Marketing Review, 18 (1&2). pp. 237-252. [Journal article]

Hargie, Owen, Dickson, David and O'Donnell, Aodheen (2006) Breaking Down Barriers: Sectarianism, Unemployment, and the Exclusion of Young People from Northern Ireland Society. Community Relations Council through the European Union Programme for Peace and Reconciliation in Northern Ireland and the Border Region of Ireland (Peace II Measure 2.1). University of Ulster, Jordanstown.. 291 pp. [Research report (external)]

Durkin, Mark and O'Donnell, Aodheen (2005) Towards a Model of Adoption in Internet Banking: Strategic Communication Challenges. The Services Industries Journal, 25 (7). pp. 862-878. [Journal article]

Gilmore, Audrey, Carson, David and O'Donnell, Aodheen (2004) Entrepreneurs at the Interface and their Attitude to Risk. Marketing Intelligence and Planning, 22 (3). pp. 349-360. [Journal article]

McCartan-Quinn, Danielle, Durkin, Mark and O'Donnell, Aodheen (2004) Exploring the Application of IVR: Lessons from Retail Banking. The Services Industry Journal, 24 (3). pp. 150-168. [Journal article]

O'Donnell, Aodheen (2004) The Nature of Networking in Small Firms. Qualitative Market Research: An International Journal, 7 (3). pp. 206-217. [Journal article]

Durkin, Mark, Howcroft, Barry, O'Donnell, Aodheen and McCartan-Quinn, Danielle (2003) Retail Bank Customer Preferences: Personal and Remote Interactions. International Journal of Retail and Distribution Management, 31 (4). pp. 177-189. [Journal article]

Gilmore, Audrey, O'Donnell, Aodheen, Carson, David and Cummins, Darryl (2003) Factors Influencing Foreign Direct Investment and International Joint Ventures: A Comparative Study of Northern Ireland and Bahrain. International Marketing Review, 20 (2). pp. 195-215. [Journal article]

O'Donnell, Aodheen, Durkin, Mark and McCartan-Quinn, Danielle (2002) Corporate Banking in the UK: Personal and Remote Interaction. International Journal of Bank Marketing , 20 (6). pp. 273-284. [Journal article]

O'Donnell, Aodheen, Gilmore, Audrey, Carson, David and Cummins, Darryl (2002) Competitive Advantage in Small to Medium Sized Enterprises. The Journal of Strategic Marketing, 10 (3). pp. 205-223. [Journal article]

O'Donnell, Aodheen, Gilmore, Audrey, Cummins, Darryl and Carson, David (2001) The Network Construct in Entrepreneurship Research: A Review and Critique. Management Decision , 39 (9). pp. 749-760. [Journal article]

Cummins, Darryl, Gilmore, Audrey, Carson, David and O'Donnell, Aodheen (2000) Innovative Marketing in SMEs: A Conceptual and Descriptive Framework. International Journal of New Product Development and Innovation Management, 2 (3). pp. 231-248. [Journal article]

O'Donnell, Aodheen, Gilmore, Audrey, Carson, David and Cummins, Darryl (2000) Motivations for Foreign Direct Investment in the Periphery of Europe. Journal of Euromarketing, 9 (4). pp. 5-32. [Journal article]

Gilmore, Audrey, Carson, David, O'Donnell, Aodheen and Cummins, Darryl (1999) Added Value: A Qualitative Assessment of SME Marketing. Irish Marketing Review, 12 (1). pp. 27-35. [Journal article]

O'Donnell, Aodheen and Cummins, Darryl (1999) The Use of Qualitative Methods to Research Networking in SMEs. Qualitative Market Research: An International Journal, 2 (2). pp. 82-91. [Journal article]

Carson, David, Gilmore, Audrey, Cummins, Darryl, O'Donnell, Aodheen and Grant, Ken (1998) Price Setting in SMEs: Some Empirical Findings. Pricing Strategy and Practice, 7 (1). pp. 74-86. [Journal article]