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Number of items: 21.

McMahon, Fiona and O'Donnell, Aodheen (2011) Exploring the potential of e-CRM in SME Marketing Practice. In: E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects. IGI Global , Ball State University, USA, pp. 149-168. ISBN 9781609605971 [Book section]

O'Donnell, Aodheen (2011) Small firm marketing: Synthesisng and supporting received wisdom. Journal of Small Business and Enterprise Development , 18 (4). pp. 781-805. [Journal article]

McMahon, Fiona and O'Donnell, Aodheen (2010) Electronic customer relationship management and SME marketing practice: exploring potential synergies. In: E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization. IGI Global, pp. 220-236. ISBN 978-1-60566-998-4 [Book section]

McMahon, Fiona and O'Donnell, Aodheen (2009) Electronic customer relationship management and SME marketing practice: exploring potential synergies. International Journal of E-Adoption, 1 (4). pp. 95-110. [Journal article]

Durkin, Mark, O'Donnell, Aodheen and Crowe, Joe (2008) Relationship disconnect in retail banking. Journal of Financial Services Marketing, 12 (4). pp. 260-261. [Journal article]

Durkin, Mark, O'Donnell, Aodheen and Mulholland, Gwyneth (2007) On E-Banking Adoption: From Banker Perception To Customer Reality. The Journal of Strategic Marketing, 15 (2). pp. 237-252. [Journal article]

Gilmore, Audrey, Carson, David, Grant, Ken, O'Donnell, Aodheen, Laney, Richard and Pickett, Bill (2006) Networking in SMEs: Findings from Australia and Ireland. Irish Marketing Review, 18 (1&2). pp. 237-252. [Journal article]

Durkin, Mark and O'Donnell, Aodheen (2005) Towards a Model of Adoption in Internet Banking: Strategic Communication Challenges. The Services Industries Journal, 25 (7). pp. 862-878. [Journal article]

Gilmore, Audrey, Carson, David and O'Donnell, Aodheen (2004) Entrepreneurs at the Interface and their Attitude to Risk. Marketing Intelligence and Planning, 22 (3). pp. 349-360. [Journal article]

McCartan-Quinn, Danielle, Durkin, Mark and O'Donnell, Aodheen (2004) Exploring the Application of IVR: Lessons from Retail Banking. The Services Industry Journal, 24 (3). pp. 150-168. [Journal article]

O'Donnell, Aodheen (2004) The Nature of Networking in Small Firms. Qualitative Market Research: An International Journal, 7 (3). pp. 206-217. [Journal article]

Durkin, Mark, Howcroft, Barry, O'Donnell, Aodheen and McCartan-Quinn, Danielle (2003) Retail Bank Customer Preferences: Personal and Remote Interactions. International Journal of Retail and Distribution Management, 31 (4). pp. 177-189. [Journal article]

Gilmore, Audrey, O'Donnell, Aodheen, Carson, David and Cummins, Darryl (2003) Factors Influencing Foreign Direct Investment and International Joint Ventures: A Comparative Study of Northern Ireland and Bahrain. International Marketing Review, 20 (2). pp. 195-215. [Journal article]

O'Donnell, Aodheen, Durkin, Mark and McCartan-Quinn, Danielle (2002) Corporate Banking in the UK: Personal and Remote Interaction. International Journal of Bank Marketing , 20 (6). pp. 273-284. [Journal article]

O'Donnell, Aodheen, Gilmore, Audrey, Carson, David and Cummins, Darryl (2002) Competitive Advantage in Small to Medium Sized Enterprises. The Journal of Strategic Marketing, 10 (3). pp. 205-223. [Journal article]

O'Donnell, Aodheen, Gilmore, Audrey, Cummins, Darryl and Carson, David (2001) The Network Construct in Entrepreneurship Research: A Review and Critique. Management Decision , 39 (9). pp. 749-760. [Journal article]

Cummins, Darryl, Gilmore, Audrey, Carson, David and O'Donnell, Aodheen (2000) Innovative Marketing in SMEs: A Conceptual and Descriptive Framework. International Journal of New Product Development and Innovation Management, 2 (3). pp. 231-248. [Journal article]

O'Donnell, Aodheen, Gilmore, Audrey, Carson, David and Cummins, Darryl (2000) Motivations for Foreign Direct Investment in the Periphery of Europe. Journal of Euromarketing, 9 (4). pp. 5-32. [Journal article]

Gilmore, Audrey, Carson, David, O'Donnell, Aodheen and Cummins, Darryl (1999) Added Value: A Qualitative Assessment of SME Marketing. Irish Marketing Review, 12 (1). pp. 27-35. [Journal article]

O'Donnell, Aodheen and Cummins, Darryl (1999) The Use of Qualitative Methods to Research Networking in SMEs. Qualitative Market Research: An International Journal, 2 (2). pp. 82-91. [Journal article]

Carson, David, Gilmore, Audrey, Cummins, Darryl, O'Donnell, Aodheen and Grant, Ken (1998) Price Setting in SMEs: Some Empirical Findings. Pricing Strategy and Practice, 7 (1). pp. 74-86. [Journal article]

This list was generated on Fri Oct 24 08:57:49 2014 BST.