Ulster University Logo

Ulster Institutional Repository

Browse by Ulster Authors and Editors

Biomedical Sciences Research Institute Computer Science Research Institute Environmental Sciences Research Institute Nanotechnology & Advanced Materials Research Institute
Up a level
Export as [feed] RSS 2.0 [feed] RSS 1.0 [feed] Atom
Group by: Date | Item Type | No Grouping
Number of items: 22.

Stevens, Lorna, Kearney, Matthew and Maclaran, Pauline (2013) Uddering the Other: Androcentrism, Ecofeminism and the Dark Side of Anthropomorphic Marketing. Journal of Marketing Management, 29 (1-2). pp. 158-174. [Journal article]

Kearney, Matthew and Stevens, Lorna (2012) Compulsive Buying: A Literature Review and Suggestions for Further Research. The Marketing Review, 12 (3). pp. 233-251. [Journal article]

Stevens, Lorna M. R. (2012) "Feeling Bodies" in Marketing": Aesthetics, Emotions and Gender. "Feeling Bodies" in Marketing: Aesthetics, Emotions and Gender, The Marketing Review, 12 (2). pp. 141-159. [Journal article]

Stevens, Lorna M. R. and Maclaran, Pauline (2012) The Carnal Feminine: Consuming Representations of Womanhood in a Contemporary Media Text. In: Gender, Culture, and Consumer Behavior. Routledge, New York , pp. 63-84. ISBN 978-1-84872-946-9 [Book section]

Stevens, Lorna M. R. and Ostberg, Jacob (2012) Gendered Bodies - Representations of Femininity and Masculinity in Advertising Practices. In: Marketing Management: A Cultural Perspective. (Eds: Penaloza, Lisa, Toulouse, Nil and Visconti, Luca M.), Routledge, Oxon, pp. 392-407. ISBN 978-0-415-60683-7 [Book section]

Takhar, Amandeep, Maclaran, Pauline and Stevens, Lorna M. R. (2012) 'Bollywood Cinema's Global Reach: Consuming the "Diasporic Consciousness". Bollywood Cinema's Global Reseach: Consuming the "Diasporic Consciousness", Journal of Macromarketing, 33 . [Journal article]

Stevens, Lorna M. R. and Ostberg, Jacob (2011) Gendered Bodies: representations of femininity and masculinity in advertising practices. In: Marketing Management: A Cultural Perspective. Routledge, London, pp. 392-407. ISBN 978-0-415-60682-0 (hbk); 978-0-415-60683-7 (pbk) [Book section]

Maclaran, Pauline and Stevens, Lorna (2009) 'Magners Man: Irish Cider, Representations of Masculinity and the 'Burning Celtic Soul'. Irish Marketing Review, 20 (2). pp. 77-88. [Journal article]

Maclaran, Pauline and Stevens, Lorna M. R. (2008) Thinking Through Theory: Materialising the Oppositional Imagination. In: Critical Marketing: Issues in Contemporary Marketing. John Wiley & Sons, London, pp. 345-362. ISBN 0470511982 [Book section]

Stevens, Lorna M. R. and Maclaran, Pauline (2007) Exploring the Celtic Narrative in Advertising: Goddess Culture and the Lexicon of Perfumery. Journal of Strategic Marketing, 15 (1). pp. 29-39. [Journal article]

Stevens, Lorna M. R., Maclaran, Pauline and Catterall, Miriam (2007) A space of One's Own: Women's Magazine Consumption Within Family Life. Journal of Consumer Behaviour, 6 (4). pp. 236-252. [Journal article]

Stevens, Lorna M. R. and Borgerson, Janet, eds. (2006) Gender, Marketing and Consumer Behavior, Proceedings of the Eighth Conference. University of Ulster, Coleraine. 383 pp. Association for Consumer Research. ISBN none available [Book (edited)]

Catterall, Miriam, Maclaran, Pauline and Stevens, Lorna (2006) The Transformative Potential of Feminist Critique in Consumer Research. In: Advances in Consumer Research. Association for Consumer Research, US, pp. 222-226. ISBN to follow ... [Book section]

Stevens, Lorna (2006) Telling Tales of Virago Press. In: Consuming Books: The Marketing and Consumption of Books. (Eds: Brown, Stephen), Routledge, Oxon and New York, pp. 160-166. ISBN 0-415-36767-0 hb; 0-415-48791-9 pb. [Book section]

Catterall, Miriam, Maclaran, Pauline and Stevens, Lorna M.R. (2005) Postmodern Paralysis: The Critical Impasse in Feminist Perspectives on Consumers. Journal of Marketing Management, 21 (5-6). pp. 489-504. [Journal article]

Stevens, Lorna M.R. and Maclaran, Pauline (2005) Exploring the 'Shopping Imaginary": The Dreamworld of Women's Magazines. Journal of Consumer Behaviour, 4 (4). pp. 282-292. [Journal article]

Stevens, Lorna M. R., Maclaran, Pauline and Brown, Stephen (2003) Red Time is Me-Time: Advertising, Ambivalence, and Women's Magazines. Journal of Advertisng, 32 (1). pp. 35-45. [Journal article]

Catterall, Miriam, Maclaran, Pauline and Stevens, Lorna (2002) Critical Reflection in the Marketing Curriculum. Journal of Marketing Education, 24 (3). pp. 184-192. [Journal article]

Catterall, Miriam, Maclaran, Pauline and Stevens, Lorna M. R., eds. (2000) Marketing and Feminism: Current Issues and Research. London. 282 pp. Routledge. ISBN 0-415-21972-8 hb; 0-415-21973 pb [Book (edited)]

Catterall, Miriam, Maclaran, Pauline and Stevens, Lorna M. R. (2000) Marketing and Feminism: An Evolving Relationship. In: Marketing and Feminism: Current Issues and Research. (Eds: Catterall, Miriam, Maclaran, Pauline and Stevens, Lorna M. R.), Routledge, Oxon, pp. 1-15. ISBN 0-415-21972-8 hb; 0-415-21973-6 pb. [Book section]

Stevens, Lorna, Brown, Stephen and Maclaran, Pauline (2000) Gender, Nationality and Cultural Representations of Ireland: An Irish Woman's Place? European Journal of Women's Studies, 7 (4). pp. 405-421. [Journal article]

Maclaran, Pauline and Stevens, Lorna M. R. (1999) Romancing the Utopian Marketplace: Dallying with Bakhtin in the Powerscourt Townhouse Centre. In: Romancing the Market. (Eds: Brown, Stephen, Doherty, A. M. and Clarke, B.), Routledge, London, pp. 172-186. ISBN 0-415-1841-7 hb; 0-415-18418-5 pb [Book section]

This list was generated on Fri Apr 18 08:02:49 2014 BST.