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Number of items: 11.

Book (edited)

Brown, Stephen and Ponsonby-McCabe, Sharon, eds. (2014) Brand Mascots And Other Marketing Animals. 300 pp. Routledge. ISBN 978-0-415-82676-1 [Book (edited)]

Conference contribution

Ponsonby-McCabe, Sharon and Brown, Stephen (2010) A Mythical-Level Framework for Interpreting How Value is Culturally Co-Created Over Time. In: Academy of Marketing Conference, Coventry, Coventry. Academy of Marketing. [Conference contribution]

Journal article

Brown, Stephen and Ponsonby-McCabe, Sharon (2013) They're Gr-r-reat! Welcome to the Special Issue. Journal of Marketing Management, 29 (1-2). pp. 1-4. [Journal article]

Brown, Stephen and Patterson, Anthony (2010) Selling Stories: Harry Potter and the Marketing Plot. Psychology & Marketing, 27 (6). pp. 541-556. [Journal article]

Ponsonby-McCabe, Sharon and Brown, Stephen (2010) How Value is Culturally Co-Constructed Over Time: An Interpretive Framework for Mythical-Level Analysis. The Marketing Review, 10 (4). pp. 305-318. [Journal article]

Brown, Stephen and Patterson, Anthony (2009) Potter and the Service-Dominant Logic of Marketing: A Cautionary Tale. Journal of Marketing Management, 25 (5/6). pp. 519-533. [Journal article]

Bradshaw, Alan and Brown, Stephen (2008) Scholars Who Stare at Goats: The Collaborative Circle Cycle in Creative Consumer Research. European Journal of Marketing, 42 (11). pp. 1396-1414. [Journal article]

Brown, Stephen (2008) Don’t Try This Offshore. Harvard Business Review, 86 (9). pp. 39-50. [Journal article]

Brown, Stephen (2008) Mesmerizing Marketing: A Compact Cultural History. European Business Review, 20 (4). pp. 350-363. [Journal article]

Stevens, Lorna M. R., Maclaran, Pauline and Brown, Stephen (2003) Red Time is Me-Time: Advertising, Ambivalence, and Women's Magazines. Journal of Advertisng, 32 (1). pp. 35-45. [Journal article]

Stevens, Lorna, Brown, Stephen and Maclaran, Pauline (2000) Gender, Nationality and Cultural Representations of Ireland: An Irish Woman's Place? European Journal of Women's Studies, 7 (4). pp. 405-421. [Journal article]

This list was generated on Tue Sep 16 07:01:33 2014 BST.