Ulster University Logo

Ulster Institutional Repository

Browse by Ulster Authors and Editors

Biomedical Sciences Research Institute Computer Science Research Institute Environmental Sciences Research Institute Nanotechnology & Advanced Materials Research Institute
Up a level
Export as [feed] RSS 2.0 [feed] RSS 1.0 [feed] Atom
Group by: Date | Item Type | No Grouping
Number of items: 4.

Book section

Picão, Tiago, McMahon, Fiona, Purchase, Valerie and Mulvenna, Maurice (2013) Strategic use of Twitter in Local Government: A Northern Ireland Study. In: Proceedings of the Tenth International Conference on e-Business. (Eds: Obaidat, SM, Sevillano, JL, Zhang, Z, Marca, D, van Sinderen, M, Sarigiannidis, P, Castoldi, P and Torres-Padrosa, V), SCITEPRESS – Science and Technology Publications, Reykjavik, pp. 249-255. ISBN 978-989-8565-72-3 [Book section]

McMahon, Fiona and O'Donnell, Aodheen (2011) Exploring the potential of e-CRM in SME Marketing Practice. In: E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects. IGI Global , Ball State University, USA, pp. 149-168. ISBN 9781609605971 [Book section]

McMahon, Fiona and O'Donnell, Aodheen (2010) Electronic customer relationship management and SME marketing practice: exploring potential synergies. In: E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization. IGI Global, pp. 220-236. ISBN 978-1-60566-998-4 [Book section]

Journal article

McMahon, Fiona and O'Donnell, Aodheen (2009) Electronic customer relationship management and SME marketing practice: exploring potential synergies. International Journal of E-Adoption, 1 (4). pp. 95-110. [Journal article]

This list was generated on Fri Aug 29 07:39:18 2014 BST.