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Group by: Date | Item Type | No Grouping
Jump to: 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2005
Number of items: 29.

2013

Donnelly, Christina, Simmons, Geoff, Armstrong, Gillian and Fearne, Andrew (2013) Digital loyalty card 'big data' and small business marketing: Formal versus informal or complementary? International Small Business Journal . [Journal article]

2012

Donnelly, Christina, Simmons, Geoff, Armstrong, Gillian and Fearne, Andrew (2012) Marketing planning and digital customer loyalty in small business. Marketing Intelligence and Planning, 30 (5). pp. 515-534. [Journal article]

2011

Donnelly, Christina, Fearne, Andrew, Simmons, Geoff and Armstrong, Gillian (2011) SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective. In: The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, San Diego, USA.. The European Institute of Retailing and Services Studies (EIRASS). 350 pp. [Conference contribution]

Falls, David, Simmons, Geoff, Dunn, Adele and Palmer, Mark (2011) Brand governance in social networking site communities. In: 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford, UK.. Academy of Marketing. 250 pp. [Conference contribution]

Palmer, Mark and Simmons, Geoff (2011) On becoming a mediatizing don and claiming the new spatial boundaries of academia. Environment and Planning A, 43 (3). pp. 509-514. [Journal article]

Simmons, Geoff, Armstrong, Gillian and Durkin, Mark (2011) An exploration of small business Website optimization: Enablers, influencers and an assessment approach. International Small Business Journal, 29 (5). pp. 534-561. [Journal article]

Thomas, Brychan, Simmons, Geoff, Packham, Gary and Miller, Christopher (2011) Innovation and pet food SMEs in the United Kingdom. Journal of Food Products Marketing, 17 (1). pp. 46-64. [Journal article]

2010

Thomas, Brychan and Simmons, Geoff, eds. (2010) E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization. 343 pp. Business Science Reference: IGI Global. ISBN 978-1-60566-998-4 [Book (edited)]

Donnelly, Christina, Fearne, Andrew, Simmons, Geoff and Armstrong, Gillian (2010) Market orientation of SMEs: Relationship with supermarket loyalty card data. In: 17th International Conference on Recent Advances in Retailing and Consumer Services Science, Istanbul, Turkey. The European Institute Of Retailing And Services Studies (EIRASS). 250 pp. [Conference contribution]

Donnelly, Christina, Simmons, Geoff, Armstrong, Gillian and Fearne, Andrew (2010) SME Market Orientation: The Effect of Supermarket Loyalty Card Data. In: In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London., London. Institute of Small Business and Entrepreneurship. 270 pp. [Conference contribution]

Palmer, Mark and Simmons, Geoff (2010) Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence. Journal of Strategic Marketing, 18 (4). pp. 317-336. [Journal article]

Palmer, Mark, Simmons, Geoff and de Kervenoael, Ronan (2010) Brilliant mistake! Essays on incidents of management mistakes and mea culpa. International Journal of Retail & Distribution Management, 38 (4). pp. 234-257. [Journal article]

Simmons, Geoff, Thomas, Brychan and Truong, Yann (2010) Managing i-branding to create brand equity. European Journal of Marketing, 44 (9/10). pp. 1260-1285. [Journal article]

Truong, Yann and Simmons, Geoff (2010) Perceived intrusiveness in digital advertising: strategic marketing implications. Journal of Strategic Marketing, 18 (3). pp. 239-256. [Journal article]

2009

Cacciolatti, Luca, Donnelly, Christina, Fearne, Andrew, Ihua, Ugwushi Bellema, Yawson, David, Armstrong, Gillian and Simmons, Geoff (2009) Use of supermarket panel data amongst small and medium sized business in the food industry. In: "Academy of Marketing Conference", hosted in Leeds Metropolitan University, Leeds, England. Academy of Marketing. 330 pp. [Conference contribution]

Donnelly, Christina, Fearne, Andrew, Armstrong, Gillian and Simmons, Geoff (2009) An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland. In: 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA), Soreze, France. Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA). 150 pp. [Conference contribution]

Jones, Paul, Packham, Gary, Benyon-Davies, Paul and Simmons, Geoff (2009) Attitudes to ICT adoption in Micro SMEs: an owner/manager perspective. In: "Institute of Small Business and Entrepreneurship Conference", hosted by University of Liverpool. Institute of Small Business and Entrepreneurship. 270 pp. [Conference contribution]

Palmer, Mark, Simmons, Geoff and Quinn, Barry (2009) Go On (Tesco PLC) Innovate and dominate global markets: What’s stopping-resisting you? Double movement innovation. In: "British Academy of Management Conference", hosted by University of Brighton, Brighton, England. British Academy of Management. 200 pp. [Conference contribution]

Simmons, Geoff (2009) Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential. In: "European Institute for Advanced Studies in Management Conference", hosted by Bocconi University, Milan, Italy. European Institute for Advanced Studies in Management. 200 pp. [Conference contribution]

Simmons, Geoff, Thomas, Brychan C. and Packham, G. (2009) Opportunity and innovation: Synergy within an entrepreneurial approach to marketing. International Journal of Entrepreneurship and Innovation, 10 (1). pp. 63-72. [Journal article]

2008

Simmons, Geoff (2008) Marketing to postmodern consumers: Introducing the Internet chameleon. European Journal of Marketing, 42 (3/4). pp. 299-310. [Journal article]

Simmons, Geoff, Armstrong, Gillian and Durkin, Mark (2008) A conceptualization of the determinants of small business Website adoption: Setting the research agenda. International Small Business Journal, 26 (3). pp. 351-389. [Journal article]

Simmons, Geoff, Armstrong, Gillian, Fearne, Andrew and Robinson, Rebecca (2008) Utilisation of customer insight by SME food businesses. In: "Institute of Small Business and Entrepreneurship 31st Conference" , Europa Hotel, Belfast, Northern Ireland. "nstitute of Small Business and Entrepreneurship . 246 pp. [Conference contribution]

Thomas, Brychan, Miller, Chris, Packham, Gary and Simmons, Geoff (2008) The role of Web sites and E-Commerce in the Development of Global Start-ups. In: Handbook of Research on Information Technology Entrepreneurship and Innovation. Business Science Reference: IGI Global, pp. 101-121. ISBN 1-59904-901-5 [Book section]

Truong, Yann, Simmons, Geoff, Rodd, McColl and Kitchen, Philip J. (2008) Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands. Journal of Strategic Marketing, 16 (3). pp. 189-203. [Journal article]

2007

Gilmore, Audrey and Simmons, Geoff (2007) Integrating sustainable tourism and marketing management: Can national parks provide the framework for strategic change. Strategic Change, 16 (5). pp. 191-200. [Journal article]

Simmons, Geoff (2007) i-branding: Developing the Internet as a branding tool. Marketing Intelligence & Planning, 25 (6). pp. 544-562. [Journal article]

Simmons, Geoff, Durkin, Mark, McGowan, Pauric and Armstrong, Gillian (2007) Determinants of Internet adoption by SME agri-food companies. Journal of Small Business and Enterprise Development, 14 (4). pp. 620-640. [Journal article]

2005

Simmons, Geoff, Armstrong, Gillian, Durkin, Mark and McGowan, Pauric (2005) An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies. In: "Academy of Marketing Conference" hosted at Dublin Institute of Technology, Dublin, Ireland. Academy of Marketing. 308 pp. [Conference contribution]

This list was generated on Wed Dec 17 09:36:33 2014 GMT.