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Electronic customer relationship management and SME marketing practice: exploring potential synergies

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Environmental Sciences Research Institute

Nanotechnology & Advanced Materials Research Institute

McMahon, Fiona and O'Donnell, Aodheen (2010) Electronic customer relationship management and SME marketing practice: exploring potential synergies. In: E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization. IGI Global, pp. 220-236. ISBN 978-1-60566-998-4 [Book section]

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Item Type:	Book section
Faculties and Schools:	Faculty of Social Sciences Faculty of Social Sciences > School of Communication
Research Institutes and Groups:	Business and Management Research Institute Institute for Research in Social Sciences Institute for Research in Social Sciences > Communication
ID Code:	9835
Deposited By:	Dr Aodheen McCartan
Deposited On:	27 Apr 2010 09:09
Last Modified:	16 Feb 2011 16:03

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