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Electronic customer relationship management and SME marketing practice: exploring potential synergies

Biomedical Sciences Research Institute Computer Science Research Institute Environmental Sciences Research Institute Nanotechnology & Advanced Materials Research Institute

McMahon, Fiona and O'Donnell, Aodheen (2010) Electronic customer relationship management and SME marketing practice: exploring potential synergies. In: E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization. IGI Global, pp. 220-236. ISBN 978-1-60566-998-4 [Book section]

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Item Type:Book section
Faculties and Schools:Faculty of Social Sciences
Faculty of Social Sciences > School of Communication
Research Institutes and Groups:Business and Management Research Institute
Institute for Research in Social Sciences
Institute for Research in Social Sciences > Communication
ID Code:9835
Deposited By:Dr Aodheen McCartan
Deposited On:27 Apr 2010 09:09
Last Modified:16 Feb 2011 16:03

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