Simmons, Geoff (2007) i-branding: Developing the Internet as a branding tool. Marketing Intelligence & Planning, 25 (6). pp. 544-562. [Journal article]
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DOI: 10.1108/02634500710819932
| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Marketing, Entrepreneurship and Strategy |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 9797 |
| Deposited By: | Dr Geoff Simmons |
| Deposited On: | 28 Jan 2010 15:31 |
| Last Modified: | 28 Mar 2013 09:29 |
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