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Truong, Yann, Simmons, Geoff, Rodd, McColl and Kitchen, Philip J. (2008) Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands. Journal of Strategic Marketing, 16 (3). pp. 189-203. [Journal article]
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DOI: 10.1080/09652540802117124
| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Marketing, Entrepreneurship and Strategy |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 9792 |
| Deposited By: | Dr Geoff Simmons |
| Deposited On: | 28 Jan 2010 15:25 |
| Last Modified: | 28 Mar 2013 09:29 |
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