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Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands

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Truong, Yann, Simmons, Geoff, Rodd, McColl and Kitchen, Philip J. (2008) Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands. Journal of Strategic Marketing, 16 (3). pp. 189-203. [Journal article]

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DOI: 10.1080/09652540802117124


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:9792
Deposited By:Dr Geoff Simmons
Deposited On:28 Jan 2010 15:25
Last Modified:28 Mar 2013 09:29

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