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e-CRM in SMEs: an exploratory study in Northern Ireland

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Harrigan, Paul, Ramsey, Elaine and Ibbotson, Patrick (2008) e-CRM in SMEs: an exploratory study in Northern Ireland. Marketing Intelligence & Planning, 26 (4). pp. 385-404. [Journal article]

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URL: http://dx.doi.org/10.1108/02634500810879296

DOI: doi:10.1108/02634500810879296


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Business and Enterprise
Research Institutes and Groups:Business and Management Research Institute
ID Code:9550
Deposited By:Professor Elaine Ramsey
Deposited On:25 Jan 2010 10:25
Last Modified:04 Oct 2012 16:24

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