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Harrigan, Paul, Ramsey, Elaine and Ibbotson, Patrick (2008) e-CRM in SMEs: an exploratory study in Northern Ireland. Marketing Intelligence & Planning, 26 (4). pp. 385-404. [Journal article]
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URL: http://dx.doi.org/10.1108/02634500810879296
DOI: doi:10.1108/02634500810879296
| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Business and Enterprise |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 9550 |
| Deposited By: | Dr Elaine Ramsey |
| Deposited On: | 25 Jan 2010 10:25 |
| Last Modified: | 04 Oct 2012 16:24 |
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