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Understanding the sports marketing environment

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Kitchin, Paul (2007) Understanding the sports marketing environment. In: The Marketing of Sport. (Eds: Beech, John and Chadwick, Simon), FT Prentice Hall, pp. 61-82. ISBN 027368826X [Book section]

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Item Type:Book section
Faculties and Schools:Faculty of Life and Health Sciences
Faculty of Life and Health Sciences > Ulster Sports Academy
Research Institutes and Groups:Sport and Exercise Sciences Research Institute
Sport and Exercise Sciences Research Institute > Centre for Sport in Society
ID Code:9054
Deposited By:Mr Paul Kitchin
Deposited On:04 Feb 2010 16:01
Last Modified:12 Feb 2014 12:09

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