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Kitchin, Paul (2007) Understanding the sports marketing environment. In: The Marketing of Sport. (Eds: Beech, John and Chadwick, Simon), FT Prentice Hall, pp. 61-82. ISBN 027368826X [Book section]
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URL: http://www.pearsoned.co.uk/Bookshop/detail.asp?item=100000000064085
| Item Type: | Book section |
|---|---|
| Faculties and Schools: | Faculty of Life and Health Sciences Faculty of Life and Health Sciences > Ulster Sports Academy |
| Research Institutes and Groups: | Sport and Exercise Sciences Research Institute Sport and Exercise Sciences Research Institute > Social Sciences of Sport |
| ID Code: | 9054 |
| Deposited By: | Mr Paul Kitchin |
| Deposited On: | 04 Feb 2010 16:01 |
| Last Modified: | 16 Feb 2011 09:46 |
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