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Considering Entertainment-Games Websites in Sports Marketing: The Case of Stick Cricket

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Kitchin, Paul James (2006) Considering Entertainment-Games Websites in Sports Marketing: The Case of Stick Cricket. International Journal of Sports Marketing and Sponsorship, 8 (1). pp. 98-109. [Journal article]

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URL: http://www.imrpublications.com/JSMS/index.cgi?type=sumabs&vol=8&num=1&pap=7&id=153

Abstract

Stick Cricket is a website visited by over 2 million unique users every month with each user averaging over 20 minutes per visit. The website is positioned outside the sporting website category by Internet research firms and this oversight does not consider the valuable consumer segments that these types of websites may hold. This case study describes the business decisions of the websites’ developers in taking a flash-based computer game and creating a website that has been transformed into a sporting portal. The factors that contribute to this success are discussed and provide useful tips for website developers and sports marketers.

Item Type:Journal article
Faculties and Schools:Faculty of Life and Health Sciences
Faculty of Life and Health Sciences > Ulster Sports Academy
Research Institutes and Groups:Sport and Exercise Sciences Research Institute
Sport and Exercise Sciences Research Institute > Centre for Sport in Society
ID Code:8993
Deposited By:Mr Paul Kitchin
Deposited On:04 Feb 2010 15:55
Last Modified:12 Feb 2014 12:09

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