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Mulvenna, Maurice, Norwood, Marian and Buchner, Alex G (1998) Data Driven Marketing. International Journal of Electronic Markets, 8 (3). pp. 32-37. [Journal article]
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| PDF - Published Version 95Kb |
URL: http://www.electronicmarkets.org/issues/volume-8/volume-8-issue-3/datadrivenmarketing0.pdf
| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Faculty of Computing & Engineering Faculty of Computing & Engineering > School of Computing and Mathematics |
| ID Code: | 7921 |
| Deposited By: | Professor Maurice Mulvenna |
| Deposited On: | 22 Mar 2010 16:39 |
| Last Modified: | 20 Sep 2010 15:07 |
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