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Discovering Internet Marketing Intelligence Through Online Analytical Web Usage Mining

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Buchner, Alex G and Mulvenna, Maurice (1998) Discovering Internet Marketing Intelligence Through Online Analytical Web Usage Mining. SIGMOD Record, 27 (4). pp. 54-61. [Journal article]

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URL: http://www.acm.org/sigmod/record/issues/9812/index.html


Item Type:Journal article
Faculties and Schools:Faculty of Computing & Engineering
Faculty of Computing & Engineering > School of Computing and Mathematics
ID Code:7920
Deposited By:Professor Maurice Mulvenna
Deposited On:22 Mar 2010 16:38
Last Modified:22 Mar 2010 16:38

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