Brown, A, Meenan, BJ and Young, T (2007) Marketing innovation medical device prices follow the experience curve. Journal of Medical Marketing, 7 (3). pp. 203-212. [Journal article]
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The ‘ experience curve ’ shows a consistent relationship between the cost (or price) of a product, and the total production volume to that point and is observable for a wide range of products, often over surprisingly long periods of time. Evidence is presented here to indicate that medical devices also follow such curves. The benefits to be gained from wider use of such curves by manufacturers and by health technology assessment organisations, particularly for reimbursement, are presented.
|Item Type:||Journal article|
|Keywords:||experience curve , health technology assessment , price decline , medical devices , product lifecycle|
|Faculties and Schools:||Faculty of Computing & Engineering|
Faculty of Computing & Engineering > School of Engineering
|Research Institutes and Groups:||Engineering Research Institute|
Engineering Research Institute > Nanotechnology & Integrated BioEngineering Centre (NIBEC)
|Deposited By:||Professor Brian Meenan|
|Deposited On:||20 Jan 2010 11:36|
|Last Modified:||18 Aug 2011 11:08|
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