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McMullan, Rosalind and Gilmore, Audrey (2008) Customer loyalty: an empirical study. European Journal of Marketing, 42 (9/10). pp. 1084-1094. [Journal article]
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DOI: 10.1108/03090560810891154
| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Business and Enterprise |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 6893 |
| Deposited By: | Professor Audrey Gilmore |
| Deposited On: | 15 Jan 2010 11:53 |
| Last Modified: | 08 Oct 2012 11:21 |
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