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Innovative marketing in SMes: a theoretical framework

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O'Dwyer, Michele, Gilmore, Audrey and Carson, David (2009) Innovative marketing in SMes: a theoretical framework. European Business Review, 21 (6). pp. 504-515. [Journal article]

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DOI: 10.1108/09555340910998805


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Business and Enterprise
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:6892
Deposited By:Professor Audrey Gilmore
Deposited On:15 Jan 2010 11:53
Last Modified:08 Oct 2012 11:20

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