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O'Dwyer, Michele, Gilmore, Audrey and Carson, David (2009) Innovative marketing in SMEs: an empirical study. Journal of Strategic Marketing, 17 (5). pp. 383-386. [Journal article]
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DOI: 10.1080/09652540903216221
| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Business and Enterprise Ulster Business School > Department of Marketing, Entrepreneurship and Strategy |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 6890 |
| Deposited By: | Professor Audrey Gilmore |
| Deposited On: | 15 Jan 2010 13:24 |
| Last Modified: | 08 Oct 2012 11:21 |
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