Cairns, Patricia, Doherty, Anne-Marie, Alexander , Nicholas and Quinn, Barry (2008) Understanding the Retail Divestment Process. Journal of Strategic Marketing, 16 (2). pp. 111-128. [Journal article]
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This paper focuses on the international retail divestment process. Using a qualitative methodological approach the paper presents findings that facilitate a stage-by-stage consideration of the process. Interviews with current and ex employees, all senior managers, provide insights into the most important considerations, decisions and outcomes at different stages in the divestment process. By using this approach it has been possible to build up a complete picture of the process and has avoided an emphasis being placed on only one stage of divestment activity.
|Item Type:||Journal article|
|Faculties and Schools:||Ulster Business School|
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
|Research Institutes and Groups:||Business and Management Research Institute|
|Deposited By:||Professor Barry Quinn|
|Deposited On:||15 Jan 2010 13:25|
|Last Modified:||08 Oct 2012 14:02|
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