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Added Value: A Qualitative Assessment of SME Marketing

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Gilmore, Audrey, Carson, David, O'Donnell, Aodheen and Cummins, Darryl (1999) Added Value: A Qualitative Assessment of SME Marketing. Irish Marketing Review, 12 (1). pp. 27-35. [Journal article]

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Item Type:Journal article
Faculties and Schools:Faculty of Social Sciences
Ulster Business School
Faculty of Social Sciences > School of Communication
Ulster Business School > Department of Business and Enterprise
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
Institute for Research in Social Sciences
Institute for Research in Social Sciences > Communication
ID Code:5843
Deposited By:Dr Aodheen McCartan
Deposited On:04 Jan 2010 13:12
Last Modified:08 Oct 2012 11:27

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