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Brown, A, Meenan, BJ, Dixon, D, Young, T and Brennan, M (2008) Application of the Experience Curve to price trends in medical devices: Implications for product development and marketing strategies. Journal of Medical Marketing, 8 (3). p. 241. [Journal article]
Full text not available from this repository.
URL: http://dx.doi.org/10.1057/jmm.2008.7
| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Faculty of Computing & Engineering Faculty of Computing & Engineering > School of Engineering |
| Research Institutes and Groups: | Engineering Research Institute Engineering Research Institute > Nanotechnology & Integrated BioEngineering Centre (NIBEC) |
| ID Code: | 5391 |
| Deposited By: | Dr Dorian Dixon |
| Deposited On: | 14 Jan 2010 09:21 |
| Last Modified: | 18 Aug 2011 11:08 |
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