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Good Design Practices with Small Businesses

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McManus, Terri, Rogers, Tom, Gulbinaite, Neringa, Grubb, Louise and Manser, David (2011) Good Design Practices with Small Businesses. 4 pp. [Confidential report (external)]

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Abstract

Sep 2008 - Successful completion of FUSION project. Consultancy role within the InterTrade Ireland and NutriScience project generated an ‘in-house’ design model and branding, which could be applied to future NutriScience products. Combined funding for the 24mth project – 81K. The result from this project lead to the undertaking of an additional project.April 2011 - further development of in-house graphic facility with FUSION project partner Vellum Gold. This consultancy role within the InterTrade Ireland and Vellum Gold project developed further in-house capabilities and strategies with the existing team. Combined funding for the 18mth project – 61K. Total funding of FUSION to date 142k.

Item Type:Confidential report (external)
Keywords:Visual Communication, e-commerce, design methodology, professional practice, innovation, new media, promotional and marketing strategies. Evaluation of market place position, design strategy established, online marketing facility, professional design practice.
Faculties and Schools:Faculty of Art, Design and the Built Environment
Faculty of Art, Design and the Built Environment > Belfast School of Art
Research Institutes and Groups:Art and Design Research Institute
Art and Design Research Institute > Creative Ecologies
ID Code:2534
Deposited By:Ms Terri McManus
Deposited On:30 Apr 2010 11:07
Last Modified:19 Apr 2013 12:08

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