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Sport Event Management in the Gulf: A focus on Strategy and Promotion

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Hassan, David (2013) Sport Event Management in the Gulf: A focus on Strategy and Promotion. In: Sport Management in the Middle East A Case Study Analysis. Routledge, London, pp. 56-83. ISBN 978-0-415-67730-1 [Book section]

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In an overarching sense this chapter examines the central themes of sport event management before specifically applying these to the Gulf region. Indeed in the latter part of this chapter these issues are profiled through their role in establishing the favourable international profile currently being experienced by the United Arab Emirates (UAE). This chapter is not intended to be a comprehensive guide to event management, nor a step-by-step approach about how to successfully stage a major sporting event. Instead it draws the reader’s attention to a fundamental need to understand the different types of sporting events that exist, their strategic value, in both an economic and sporting sense, and how the wider global positioning of a specific country or city can be enhanced through its effective engagement with certain sports events. The latter part of the chapter details a series of sporting events that take place on an annual basis in the UAE and explains how by doing so they serve an important role in embellishing that country’s image as an evolving international business, tourist and leisure destination.

Item Type:Book section
Keywords:Sport, Middle East, Events
Faculties and Schools:Faculty of Life and Health Sciences
Faculty of Life and Health Sciences > School of Sport
Research Institutes and Groups:Sport and Exercise Sciences Research Institute
Sport and Exercise Sciences Research Institute > Centre for Sport in Society
ID Code:24191
Deposited By:Professor David Hassan
Deposited On:22 Nov 2012 09:59
Last Modified:22 Nov 2012 09:59

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