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Thinking outside the square: Creating value and emotion in ceramic tiles through design-led innovation

Biomedical Sciences Research Institute Computer Science Research Institute Environmental Sciences Research Institute Nanotechnology & Advanced Materials Research Institute

Coulter, Janet and McKeag, Dennis (2013) Thinking outside the square: Creating value and emotion in ceramic tiles through design-led innovation. Design Principles and Practices: An International Journal of Designed Objects, 6 (1). pp. 31-42. [Journal article]

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URL: http://designprinciplesandpractices.com/

Abstract

This paper describes the design-led principles used to develop innovative, new products within the ceramic tile industry. It details how a traditional business model in a family-run company, was transformed into an ‘innovation strategy’ through design research. It describes how design principles from the textile industry transferred to ceramic tile design to develop innovative new products. The paper outlines the significance of creating value and emotion in ceramic tiles through aesthetics pertinent to shape, form, colour, pattern and crucially tactility. Two case studies, demonstrate how these strategies which included attaching ‘emotional value’ to products, allowed the Company to use the outcomes of the research to expand their product portfolio and achieve greater penetration into existing markets and gain access to new markets. Keywords: Design-Led Innovation, Emotional Value, Creativity, Tactility, Surface Design, Product Innovation

Item Type:Journal article
Keywords:Design-Led Innovation, Emotional Value, Creativity, Tactility, Surface Design, Product Innovation
Faculties and Schools:Faculty of Art, Design and the Built Environment
Faculty of Computing & Engineering
Faculty of Art, Design and the Built Environment > Belfast School of Art
Faculty of Computing & Engineering > School of Engineering
Research Institutes and Groups:Art and Design Research Institute
Art and Design Research Institute > The Art and Design of Living
ID Code:24135
Deposited By:Ms Janet Coulter
Deposited On:26 Nov 2012 10:55
Last Modified:26 Apr 2013 14:15

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