Maclaran, Pauline and Stevens, Lorna M. R. (1999) Romancing the Utopian Marketplace: Dallying with Bakhtin in the Powerscourt Townhouse Centre. In: Romancing the Market. (Eds: Brown, Stephen, Doherty, A. M. and Clarke, B.), Routledge, London, pp. 172-186. ISBN 0-415-1841-7 hb; 0-415-18418-5 pb [Book section]
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This chapter focuses on the festival shopping mall, in this case the Powerscourt Townhouse Centre in Dublin, offering a discursive, romantic, 'stream-of-scholarly-consciousness' approach by the two authors who explore the festival mall experience provided by this celebrated Dublin shopping centre. The authors also draw on key theoretical constructs of Mikhail Bakhtin, such as his concept of the carnivalesque, to help them evoke the inherent magic of the festival mall.
|Item Type:||Book section|
|Faculties and Schools:||Ulster Business School|
Ulster Business School > Department of International Business
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
|Research Institutes and Groups:||Business and Management Research Institute|
|Deposited By:||Dr Lorna Stevens|
|Deposited On:||19 Sep 2012 16:16|
|Last Modified:||19 Sep 2012 16:16|
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