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Critical Reflection in the Marketing Curriculum

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Catterall, Miriam, Maclaran, Pauline and Stevens, Lorna (2002) Critical Reflection in the Marketing Curriculum. Journal of Marketing Education, 24 (3). pp. 184-192. [Journal article]

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URL: http://jmd.sagepub.com/content/24/3/184.full.pdf+html

DOI: 10.1177/0273475302238041

Abstract

This article examines how we can encourage students to engage critically with marketing ideas and activities. Critical marketing studies are currently on the margins of the discipline, and the ideas and challenges to conventional marketing studies posed by critical scholars are rarely tested or implemented in the marketing classroom. Often these are perceived as too academic and elitist to be relevant to the modern business environment. Drawing largely from debates in the management education literature, the article discusses the problems and possibilities of introducing critical reflection into the marketing curriculum and describes some strategies for encouraging critique in the marketing classroom.

Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of International Business
ID Code:23329
Deposited By:Dr Lorna Stevens
Deposited On:19 Sep 2012 16:27
Last Modified:02 May 2014 15:18

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