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The Elusive Fan - Reinventing Sports in a Crowded Marketplace, Rein, I., Kotler, P., and Shields, B.

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Kitchin, Paul James (2007) The Elusive Fan - Reinventing Sports in a Crowded Marketplace, Rein, I., Kotler, P., and Shields, B., IMR Publications [Other]

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URL: http://www.theelusivefan.com/IJSMS8_3.pdf


Item Type:Other
Faculties and Schools:Faculty of Life and Health Sciences
Faculty of Life and Health Sciences > Ulster Sports Academy
Research Institutes and Groups:Sport and Exercise Sciences Research Institute
Sport and Exercise Sciences Research Institute > Centre for Sport in Society
ID Code:23043
Deposited By:Mr Paul Kitchin
Deposited On:10 Sep 2012 14:35
Last Modified:10 Sep 2012 14:35

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