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Red Time is Me-Time: Advertising, Ambivalence, and Women's Magazines

Biomedical Sciences Research Institute Computer Science Research Institute Environmental Sciences Research Institute Nanotechnology & Advanced Materials Research Institute

Stevens, Lorna M. R., Maclaran, Pauline and Brown, Stephen (2003) Red Time is Me-Time: Advertising, Ambivalence, and Women's Magazines. Journal of Advertisng, 32 (1). pp. 35-45. [Journal article]

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URL: http://www.metapress.com/content/udnb92ex6kr0q8vr/?p=3277f1527bfe45a3835785b9f9512414&pi=3

Abstract

This study explores the concept of self for women in consumer culture, as it is played out in an experiential advertising campaign for a UK women's magazine called Red. The study qualitatively explores the tensions and ambivalences experienced by female participants in response to a campaign using the notion of self-indulgence and 'me-time', as they experience it in the context of their everyday lives. It shows how women attempt to reconcile the mixed emotions that the Red campaign evokes in them.

Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of International Business
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:22998
Deposited By:Dr Lorna Stevens
Deposited On:17 Aug 2012 11:53
Last Modified:17 Aug 2012 11:53

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