Stevens, Lorna M. R., Maclaran, Pauline and Brown, Stephen (2003) Red Time is Me-Time: Advertising, Ambivalence, and Women's Magazines. Journal of Advertisng, 32 (1). pp. 35-45. [Journal article]
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This study explores the concept of self for women in consumer culture, as it is played out in an experiential advertising campaign for a UK women's magazine called Red. The study qualitatively explores the tensions and ambivalences experienced by female participants in response to a campaign using the notion of self-indulgence and 'me-time', as they experience it in the context of their everyday lives. It shows how women attempt to reconcile the mixed emotions that the Red campaign evokes in them.
|Item Type:||Journal article|
|Faculties and Schools:||Ulster Business School|
Ulster Business School > Department of International Business
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
|Research Institutes and Groups:||Business and Management Research Institute|
|Deposited By:||Dr Lorna Stevens|
|Deposited On:||17 Aug 2012 11:53|
|Last Modified:||02 May 2014 15:17|
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