Abstract

This is a study of women's magazine consumption in the home. It explores issues of time and space, and addresses the importance of magazine consumption in the context of busy lives and 'juggling' lifestyles. The study reveals family life to be a landscape within which women carve out what they perceive as valuable and rare time and space for themselves. The authors argue that in contemporary family life women's magazines play a key part in the quest for 'me time' and time away from others, in both a tangible and experiential sense.