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Entrepreneurial marketing in SMEs: the key capabilities of e-CRM

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Harrigan, Paul, Ramsey , Elaine and Ibbotson, Patrick (2012) Entrepreneurial marketing in SMEs: the key capabilities of e-CRM. Journal of Research in Marketing and Entrepreneurship , 14 (1). pp. 40-64. [Journal article]

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DOI: 10.1108/14715201211246760


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Business and Enterprise
Research Institutes and Groups:Business and Management Research Institute
ID Code:22840
Deposited By:Dr Patrick Ibbotson
Deposited On:07 Aug 2012 13:24
Last Modified:07 Aug 2012 13:24

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