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Harrigan, Paul, Ramsey , Elaine and Ibbotson, Patrick (2012) Entrepreneurial marketing in SMEs: the key capabilities of e-CRM. Journal of Research in Marketing and Entrepreneurship , 14 (1). pp. 40-64. [Journal article]
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DOI: 10.1108/14715201211246760
| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Business and Enterprise |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 22840 |
| Deposited By: | Dr Patrick Ibbotson |
| Deposited On: | 07 Aug 2012 13:24 |
| Last Modified: | 07 Aug 2012 13:24 |
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