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Identifying potential market niches for Demand Responsive Transport

Biomedical Sciences Research Institute Computer Science Research Institute Environmental Sciences Research Institute Nanotechnology & Advanced Materials Research Institute

Davison, Lisa, Enoch, Marcus, Ryley, Tim, Quddus, Mohammed and Wang, Chao (2012) Identifying potential market niches for Demand Responsive Transport. Research in Transportation Business & Management, 3 (3). pp. 50-61. [Journal article]

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URL: http://dx.doi.org/10.1016/j.rtbm.2012.04.007

DOI: 10.1016/j.rtbm.2012.04.007

Abstract

In principle, Demand Responsive Transport services, or paratransit in US nomenclature, offer public transport providers a more flexible and potentiallymore cost effective delivery option than conventional bus services, particularly in situations of low demand. However in practice, there are many examples of promising DRT schemes that have failed, for a number of reasons. One recurring feature appears to be that the DRT operation introduced is not appropriate for the market served. This is due to a lack of knowledge as to what markets may be susceptible to DRT. This paper aims to help address this research gap by drawing on the findings of two qualitative research data collection efforts, exploratory in-depth interviews and focus groups, each including industry experts. Using a marketing framework, developments at the micro, meso and macro levels are explored to determine the circumstances necessary for developing ‘successful’ DRT market niches. Implications for managerial practice include integration of services to improve market penetration and in responding to market development opportunities aimed at the general public. Technology plays the greatest role in responding to market niche demand, primarily in enabling flexible booking and providing real time information, supporting market development, product development and diversification opportunities.

Item Type:Journal article
Faculties and Schools:Faculty of Art, Design and the Built Environment
Faculty of Art, Design and the Built Environment > School of the Built Environment
Research Institutes and Groups:Built Environment Research Institute
Built Environment Research Institute > Centre for Research on Property and Planning (RPP)
ID Code:22679
Deposited By:Dr Lisa Davison
Deposited On:02 Jul 2012 15:13
Last Modified:18 Apr 2013 15:02

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