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Brown, Stephen and Patterson, Anthony (2010) Selling Stories: Harry Potter and the Marketing Plot. Psychology & Marketing, 27 (6). pp. 541-556. [Journal article]
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DOI: 10.1002/mar.20343
| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Marketing, Entrepreneurship and Strategy |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 20898 |
| Deposited By: | Mrs Heather Brown |
| Deposited On: | 16 Feb 2012 10:19 |
| Last Modified: | 04 Mar 2013 12:13 |
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