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Selling Stories: Harry Potter and the Marketing Plot

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Brown, Stephen and Patterson, Anthony (2010) Selling Stories: Harry Potter and the Marketing Plot. Psychology & Marketing, 27 (6). pp. 541-556. [Journal article]

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DOI: 10.1002/mar.20343


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:20898
Deposited By:Mrs Heather Brown
Deposited On:16 Feb 2012 10:19
Last Modified:04 Mar 2013 12:13

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