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SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective

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Donnelly, Christina, Fearne, Andrew, Simmons, Geoff and Armstrong, Gillian (2011) SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective. In: The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, San Diego, USA.. The European Institute of Retailing and Services Studies (EIRASS). 350 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Accounting, Finance and Economics
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:20286
Deposited By:Dr Geoff Simmons
Deposited On:17 Oct 2011 16:03
Last Modified:17 Oct 2011 16:03

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