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Falls, David, Simmons, Geoff, Dunn, Adele and Palmer, Mark (2011) Brand governance in social networking site communities. In: 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford, UK.. Academy of Marketing. 250 pp. [Conference contribution]
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| Item Type: | Conference contribution (Paper) |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Marketing, Entrepreneurship and Strategy |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 20224 |
| Deposited By: | Dr Geoff Simmons |
| Deposited On: | 05 Oct 2011 09:51 |
| Last Modified: | 05 Oct 2011 09:51 |
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