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Brand governance in social networking site communities

Biomedical Sciences Research Institute Computer Science Research Institute Environmental Sciences Research Institute Nanotechnology & Advanced Materials Research Institute

Falls, David, Simmons, Geoff, Dunn, Adele and Palmer, Mark (2011) Brand governance in social networking site communities. In: 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford, UK.. Academy of Marketing. 250 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:20224
Deposited By:Dr Geoff Simmons
Deposited On:05 Oct 2011 09:51
Last Modified:05 Oct 2011 09:51

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