Ulster University Logo

Ulster Institutional Repository

Exploring the development of Relationship Marketing in the National Health Service: An empirical analysis of supplier-purchaser relationships in a quasi-market environment

Biomedical Sciences Research Institute Computer Science Research Institute Environmental Sciences Research Institute Nanotechnology & Advanced Materials Research Institute

Higgin, Matthew, Gray, Keith and Bailey, Mark (2011) Exploring the development of Relationship Marketing in the National Health Service: An empirical analysis of supplier-purchaser relationships in a quasi-market environment. Journal of Management and Marketing in Healthcare, 4 (3). pp. 196-204. [Journal article]

[img]PDF - Published Version
Indefinitely restricted to Repository staff only.

121Kb

DOI: 10.1179/1753304X11Y.0000000005

Abstract

This paper attempts, through empirical research, to examine the extent to which the principles of relationship marketing have been developed within the National Health Service (NHS) in England. It examines the propensity for NHS Trust acute hospitals to develop strategic relationships with Primary Care Trusts (PCTs) and other secondary care purchasers. Within the discussion, consideration is given to the impending changes to the NHS being introduced by the UK coalition Government.The findings from this study appear to support the argument that the manifestation of relationship marketing within the health service takes a particular, and perhaps peculiar, form and have not yet developed into the customer focused relationship marketing found within commercial organizations.

Item Type:Journal article
Keywords:Health economics, Health marketing,Market orientation, Marketing relationships, NHS Trust, Healthcare
Faculties and Schools:Faculty of Social Sciences
Faculty of Social Sciences > School of Economics
Research Institutes and Groups:Institute for Research in Social Sciences
Institute for Research in Social Sciences > Social Work & Social Policy
ID Code:19854
Deposited By:Dr Mark Bailey
Deposited On:28 Sep 2011 16:22
Last Modified:28 Sep 2011 16:22

Repository Staff Only: item control page