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Measurement and Evaluation

Biomedical Sciences Research Institute Computer Science Research Institute Environmental Sciences Research Institute Nanotechnology & Advanced Materials Research Institute

McCoy, Mairead and Hargie, Owen (2012) Measurement and Evaluation. In: The Public Relations Handbook. (Eds: Theaker, Alison), Routledge, pp. 195-218. ISBN 9780415598149 [Book section]

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Item Type:Book section
Faculties and Schools:Faculty of Social Sciences
Faculty of Social Sciences > School of Communication
Research Institutes and Groups:Institute for Research in Social Sciences
Institute for Research in Social Sciences > Communication
ID Code:19800
Deposited By:Dr Mairead McCoy
Deposited On:30 Aug 2011 14:13
Last Modified:30 Aug 2011 14:13

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