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Measuring young people's attitudes to breastfeeding using the Theory of Planned Behaviour

Biomedical Sciences Research Institute Computer Science Research Institute Environmental Sciences Research Institute Nanotechnology & Advanced Materials Research Institute

Giles, Melanie, Connor, Samantha, McClenahan, Carol, Mallett, John, Stewart-Knox, Barbara and Wright, Marion (2007) Measuring young people's attitudes to breastfeeding using the Theory of Planned Behaviour. JOURNAL OF PUBLIC HEALTH, 29 (1). pp. 17-26. [Journal article]

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DOI: 10.1093/pubmed/fdl083

Abstract

Background The focus of this study was to design and pilot a questionnaire to measure young people's attitudes to breastfeeding using the Theory of Planned Behaviour (TPB). This is intended for subsequent use in a large-scale attitude survey, which in turn will inform the design of a breastfeeding intervention programme with adolescents. Methods The first three phases of a research programme employing the theory are described: belief elicitation, questionnaire development and a pilot study. Firstly, an elicitation study to identify the modal salient beliefs underlying young peoples' motivations to breastfeed, using six semi-structured focus groups with 48 young people, was performed. Secondly, the measurement instrument was constructed, incorporating all the key theoretical constructs and both direct and belief-based measures. The questionnaire was then piloted on a sample of 121 female and male schoolchildren to identify and assess the relative importance of the determinants of breastfeeding intention. Results The questionnaire proved to be reliable, and preliminary analysis provided strong support for the predictive power of the TPB. Conclusions Some key issues involved in the operationalization of the theory are highlighted, which may be of interest to researchers involved in the design of TPB questionnaires for use in other intervention programmes.

Item Type:Journal article
Faculties and Schools:Faculty of Life and Health Sciences
Faculty of Life and Health Sciences > School of Biomedical Sciences
Faculty of Life and Health Sciences > School of Psychology
Research Institutes and Groups:Biomedical Sciences Research Institute
Psychology Research Institute
Biomedical Sciences Research Institute > Northern Ireland Centre for Food and Health (NICHE)
Psychology Research Institute > Health and Wellbeing
ID Code:1907
Deposited By:Mrs Fiona Harkin
Deposited On:14 Dec 2009 14:46
Last Modified:20 Jun 2011 14:11

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