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Critical factors underpinning the e-crm activities of SMEs

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Harrigan, Paul, Ramsey, Elaine and Ibbotson, Pat (2011) Critical factors underpinning the e-crm activities of SMEs. Journal of Marketing Management, 27 (5/6). pp. 503-529. [Journal article]

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DOI: 10.1080/0267257X.2010.495284


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Business and Enterprise
Research Institutes and Groups:Business and Management Research Institute
ID Code:18661
Deposited By:Professor Elaine Ramsey
Deposited On:09 Jun 2011 12:01
Last Modified:09 Jun 2011 12:01

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