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Harrigan, Paul, Ramsey, Elaine and Ibbotson, Pat (2011) Critical factors underpinning the e-crm activities of SMEs. Journal of Marketing Management, 27 (5/6). pp. 503-529. [Journal article]
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DOI: 10.1080/0267257X.2010.495284
| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Business and Enterprise |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 18661 |
| Deposited By: | Dr Elaine Ramsey |
| Deposited On: | 09 Jun 2011 12:01 |
| Last Modified: | 09 Jun 2011 12:01 |
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