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Influences on consumer evaluations of product bundles in the Northern Ireland food retail market

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Wappling, Anders, Farley, Heather and Armstrong, Gillian (2010) Influences on consumer evaluations of product bundles in the Northern Ireland food retail market. In: European Institute of Retailing and Services Studies (EIRASS) Conference, Istanbul, Turkey. EIRASS. 5 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
ID Code:17736
Deposited By:Professor Heather Farley
Deposited On:07 Apr 2011 13:06
Last Modified:04 Oct 2012 16:04

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