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Wäppling, Anders, Farley, Heather and Strugnell, Christopher (2010) Product bundling strategies in Swedish markets: links to business orientation and perceived effects on consumer influence. International Journal of Consumer Studies, 34 (1). pp. 19-27. [Journal article]
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DOI: doi:10.1111/j.1470-6431.2009.00827.x
| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Ulster Business School |
| ID Code: | 17511 |
| Deposited By: | Professor Heather Farley |
| Deposited On: | 11 Apr 2011 16:43 |
| Last Modified: | 11 Apr 2011 16:43 |
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