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Donnelly, Christina, Simmons, Geoff, Armstrong, Gillian and Fearne, Andrew (2010) SME Market Orientation: The Effect of Supermarket Loyalty Card Data. In: In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London., London. Institute of Small Business and Entrepreneurship. 270 pp. [Conference contribution]
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| Item Type: | Conference contribution (Paper) |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Marketing, Entrepreneurship and Strategy |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 16372 |
| Deposited By: | Dr Geoff Simmons |
| Deposited On: | 25 Nov 2010 13:06 |
| Last Modified: | 25 Nov 2010 13:06 |
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