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SME Market Orientation: The Effect of Supermarket Loyalty Card Data

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Donnelly, Christina, Simmons, Geoff, Armstrong, Gillian and Fearne, Andrew (2010) SME Market Orientation: The Effect of Supermarket Loyalty Card Data. In: In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London., London. Institute of Small Business and Entrepreneurship. 270 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:16372
Deposited By:Dr Geoff Simmons
Deposited On:25 Nov 2010 13:06
Last Modified:25 Nov 2010 13:06

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