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Trust considerations on attitudes towards online purchasing: The moderating effectof privacy and security concerns

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McCole, Patrick, Ramsey, Elaine and Williams, John (2010) Trust considerations on attitudes towards online purchasing: The moderating effectof privacy and security concerns. Journal of Business Research, 63 (9-10). pp. 1018-1024. [Journal article]

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DOI: 10.1016/j.jbusres.2009.02.025

Abstract

The research examines the relationships between three common trust considerations (vendor, Internet and third parties) and attitudes towards online purchasing. The study incorporates privacy and security concerns as a moderating variable and finds that these relationships vary depending on the level of concerns aconsumer has when purchasing online. The study suggests that “fears” surrounding the Internet as a place to do business still hinder the use of it for e-commerce purposes, but that the presence of a reputable agent might in some manner mitigate this risk. In the context of business to consumer relationships trust in the vendor is important for the consumer to accept any risk associated with a transaction. Theoretical implications for online customer behavior theory are also discussed

Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Business and Enterprise
Research Institutes and Groups:Business and Management Research Institute
ID Code:15951
Deposited By:Professor Elaine Ramsey
Deposited On:21 Oct 2010 11:51
Last Modified:07 Mar 2013 11:11

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