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The role of information and communication technologies in using projective techniques as survey tools to meet the challenges of bounded rationality

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Bond, Derek and Ramsey, Elaine (2010) The role of information and communication technologies in using projective techniques as survey tools to meet the challenges of bounded rationality. Qualitative Market Research: An International Journal, 13 (4). pp. 430-440. [Journal article]

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DOI: 10.1108/13522751011078836


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Business and Enterprise
Research Institutes and Groups:Business and Management Research Institute
ID Code:15949
Deposited By:Professor Elaine Ramsey
Deposited On:21 Oct 2010 11:45
Last Modified:04 Oct 2012 16:18

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