![[feed]](/style/images/feed-icon-14x14.png){kind=icon}
Simmons, Geoff, Thomas, Brychan and Truong, Yann (2010) Managing i-branding to create brand equity. European Journal of Marketing, 44 (9/10). pp. 1260-1285. [Journal article]
Full text not available from this repository.
DOI: 10.1108/03090561011062835
| Item Type: | Journal article |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Marketing, Entrepreneurship and Strategy |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 15474 |
| Deposited By: | Dr Geoff Simmons |
| Deposited On: | 09 Sep 2010 09:07 |
| Last Modified: | 09 Sep 2010 09:07 |
Repository Staff Only: item control page