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Managing i-branding to create brand equity

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Simmons, Geoff, Thomas, Brychan and Truong, Yann (2010) Managing i-branding to create brand equity. European Journal of Marketing, 44 (9/10). pp. 1260-1285. [Journal article]

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DOI: 10.1108/03090561011062835

Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:15474
Deposited By:Dr Geoff Simmons
Deposited On:09 Sep 2010 09:07
Last Modified:09 Sep 2010 09:07

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