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Donnelly, Christina, Fearne, Andrew, Simmons, Geoff and Armstrong, Gillian (2010) Market orientation of SMEs: Relationship with supermarket loyalty card data. In: 17th International Conference on Recent Advances in Retailing and Consumer Services Science, Istanbul, Turkey. The European Institute Of Retailing And Services Studies (EIRASS). 250 pp. [Conference contribution]
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| Item Type: | Conference contribution (Paper) |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Marketing, Entrepreneurship and Strategy |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 15059 |
| Deposited By: | Dr Geoff Simmons |
| Deposited On: | 25 Aug 2010 15:55 |
| Last Modified: | 04 Oct 2012 16:04 |
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