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Donnelly, Christina, Fearne, Andrew, Armstrong, Gillian and Simmons, Geoff (2009) An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland. In: 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA), Soreze, France. Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA). 150 pp. [Conference contribution]
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| Item Type: | Conference contribution (Paper) |
|---|---|
| Faculties and Schools: | Ulster Business School Ulster Business School > Department of Marketing, Entrepreneurship and Strategy |
| Research Institutes and Groups: | Business and Management Research Institute |
| ID Code: | 15058 |
| Deposited By: | Dr Geoff Simmons |
| Deposited On: | 25 Aug 2010 15:57 |
| Last Modified: | 04 Oct 2012 16:04 |
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