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Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential

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Environmental Sciences Research Institute

Nanotechnology & Advanced Materials Research Institute

Simmons, Geoff (2009) Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential. In: "European Institute for Advanced Studies in Management Conference", hosted by Bocconi University, Milan, Italy. European Institute for Advanced Studies in Management. 200 pp. [Conference contribution]

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Item Type:	Conference contribution (Paper)
Faculties and Schools:	Ulster Business School Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:	Business and Management Research Institute
ID Code:	15054
Deposited By:	Dr Geoff Simmons
Deposited On:	25 Aug 2010 16:05
Last Modified:	28 Mar 2013 09:29

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